Why BBS Doesn’t Make New Wheels

Why BBS Doesn’t Make New Wheels


– Hey guys, so if you’re just watching
this video, you’re going
to notice this beautiful
sunset behind me, or it
may just be blown out
because that’s how video cameras work.
But if you want to know something else
that’s beautiful, BBS
Wheels. We just partnered
with BBS wheels to give away a free set of
up to the performance line BBS Wheels,
so there’s gonna be a
description link below
for you to pick up a T,
it also helps us make a
donation to United Way,
so every single t-shirt
you pick up we get to
make a donation, and it
gets your automatically entered in to win.
So, with that being said
enjoy the video guys,
we hope you really love it.
When it comes to name brand wheels,
there’s not many that carry the pedigree
of companies like BBS.
We’ve talked about them
in the past when I was
young and had no facial
hair, and now we’re back
to talking about them again
because I still don’t
have any facial hair and
I just want to talk about
BBS, and, well, you know
it seems like BBS doesn’t
seem to come up with
many forged wheel designs
anymore and we decided
to ask them why. By the
way, I’m Alex from Fitment
Industries and if you’re
looking for some BBS
Wheels or wheels in general
Fitmentinudstries.com,
there’s a sales plug
where we can help you out
with that. That’s what we
got, lets get into this.
To be honest, we can help
you pick up a set, you know,
a lovely set of wheels.
But seriously, don’t even
think about going to
E-bay, all right? I see you
out there price searching.
Anyway, BBS is a brand
that at its core, has
been around for one reason
and one reason alone. To
make racing, OEM, and after
market wheels. Like, that
is it. Like, that is the
focus, that’s always been
the focus. And now with
most people being able
to dive head first into
the wheel market with, you
know, a little, you know,
a little bit of, a little
bit of cash, you’re
seeing wheel brands pop up
like all over the place,
and that happens year after year.
If you jump on Facebook,
you more than likely
have seen like four or
five new wheel brands,
and then you’re gonna
go to Sevas and there’ll
be like 20 more wheel
brands and then the year
after that there’ll be
20 more wheel brands.
And that’s just like a thing right now.
So, when it comes to you, an
avid, professional, educated
definitely not just window
shopping car guy or gal,
who goes to compare wheel
brands and models you
might often find that
BBS offers the same style
of wheels they always
kind of have. So why?
Well, here’s the big old history of that.
Every single wheel
starts life at BBS, okay?
Like no tooling, no nothing,
comes from anywhere else.
It’s all in BBS. BBS designs
and engineers everything.
BBS makes their own
blanks, they melt their own
alloy, they don’t buy anything.
They kind of like, they
do it all themselves.
And for the brand, there’s
really only two major
ways that they go into making wheels.
Now, for our case we’re
gonna talk about the
forging ones because
these either they have
dye-forged blanks, or
they’ve produced their own
blanks, but lets jump into the
first one, dye-forged blanks.
So, dye-forging is insanely expensive
and they only do it for
exclusive partnerships.
A good example of this would be like
when BBS partnered with the Ford GT.
– [Alex] To produce a wheel
that was just as good as
the carbon fiber
counterpart but not as, uh,
as finicky as the carbon fiber wheel would
be to a Ford GT consumer.
So, BBS was like,
“sure, but” and when on
their way to do just that.
So from there engineering
takes these ideas and
feedback from Ford and they make a render.
They send the render to
Ford. Ford then reviews
it and asks for re-tooling and reviews
and a whole bunch of different things.
Not maybe a fan, they
want this they want that.
If you can imagine a brand like Ford being
picky, imagine that
communication back and forth.
But once its approved
they do make a mock wheel.
They will then go to
produce a sample wheel,
which will mill out the wheel from scratch
and ship it to them for approval.
Once all approved, they
can then make the actual
tool that allows them to
stamp out the wheel from
the metal. Once the
dye-forged blank is actually
created, which has the
design forged into it,
then it goes into spinning.
Now, that’s the key
difference, is that the
design is actually like
forged into what they plan
on making which is kind of
weird, but when you think
about it in comparison
its the way that they
make everything just work
better. This actually ends up cutting down
waste and time, and BBS
likes to go into investing
into their own tooling when
they go into making these
wheels because its really expensive.
The RSGT dye-forged wheels is an insanely
expensive wheel molds.
To create a dye-forged
blank is as much as 100,000
dollars just per part.
But the 2010 GT3 per
part number, their forged
wheel blank is 200,000 dollars,
for just the front and back
for the Ford GT. So,
for after market forged
applications, they’d have
to make like 10 to 12
different tools, which
is millions upon millions
of dollars and initial McScrooge dollars.
Because I just think about
having that much money
and I just figure it would
be like, I don’t know,
something that’s not real.
But that’s where it gets
tough though because BBS
doesn’t like making wheels
just to make wheels. It
has to have a purpose.
For example, when they’re
doing an after market
wheel for Porsche, they
need to know exactly
what they’re doing, why they’re doing it,
how they’re doing it, when are they gonna
introduce the product, how
they’re gonna introduce
the product, they need to
know how many percentages
of Porsche owners are
gonna buy the after market
wheels, how many of them
are gonna pick a BBS
out of that, they wanna
make sure that those that
they’re producing the wheel for are
exactly what they would want, and its just
like, they just want it, they just want it
nice and perfect. I
mean, that’s pretty much
what it is. And if the
market isn’t big enough
to justify the few
million dollars in molds
or dye-forging, they
ain’t touching it because
BBS is very careful with
how they make the investment
for new products and for new markets.
The second way that they make their wheels
is what allows them to make new designs
without being overly
invested just in molds,
and that’s through their
own standard blanks.
But even that has a heavy
risk involved because
the molds are all theirs. So, has BBS made
new wheels? Yes, they have.
They’ve made 8 of them
to be exact, all for
after market modification.
And they actually made
two more of them that
were forged in magnesium for the Porsche
automotive racing
enthusiasts, that, if you
really want to get into
the technical information,
they don’t just randomly start on fire
because they coated
them with a whole bunch
of really good stuff,
and now they’re like,
they’re making the
magnesium forged stronger,
but that’s not really our
market, so we’re gonna
cut it right there. But
they are really neat.
I mean if you like neat
stuff. Would be good
for you to know. What we did learn is that
BBS is very specific about what they do.
Is it fair to say that
BBS doesn’t make new
wheels? Probably not. But I said it,
and they were like you are… you’re a guy
there, guy. And I was like
yeah I’m a guy, and then
we talked about it, and now I’m here.
So, the wheels being
made are more oriented
towards the racing at
the performance market
with the others providing,
as BBS would say, real
solutions for the daily driver of those
that purchase motor sport wheels from us.
In all, they’re still
doing really… they’re
still doing a lot of
stuff. The question is,
is how much do we see
in our angle, from our
point of view, from
predominantly a car show scene?
And that’s where it can
get a little tricky.
But either way, BBS is
a brand that doesn’t
take anything lightly, especially wheels.
That would probably
explain why people love
the brand so much. So,
with that being said,
which BBS wheels do you
wish they would bring back?
I keep telling them to
just bring me back the RS,
or the LM, or something
and just make it in big
boy sizes for everybody to lo and behold.
Jessie’s probably staring at me like I’m a
little weird, but drop
it in the comments below
and if you’re looking
for some BBS wheels, head
on over to Fitmentindustries.com
to check them
out. We got a link below
too if that’s your thing.
I’m Alex with Fitment
Industries, and we will
see you later, peace.

45 Replies to “Why BBS Doesn’t Make New Wheels”

  1. If you could have any bbs wheel, what would it be? Let us know! Don’t forget! We have a BBS giveaway going on for month of September! Get entered to win a free set of BBS wheels! www.fitmentindustries.com/giveaway

  2. BBS is the brand that is just too high to compete against.

    That's why you should BUY A SET OF BBS WHEELS OVER AT WWW.FITMENTINDUSTRIES.COM! They also sell TIRES AND SUSPENSION but this is a wheel video. Only wheels right now

  3. Since you brought it up in the past, you guys should make an in-depth video (or series) that explains all the different methods to forge a wheel set; what makes a Rays different than BBS and Ronal.

  4. when that merceded dropped low my laptop stop processing and shut down :]……i had to call it a night….. awesome vids mate.

  5. I bought an automatic gti 2010 and my friend is bullying me with that and they’re saying that I should not modify it because its automatic. What do you think?

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