WAS 2019, Main Challenges affecting the Automotive Industry, Roger Atkins, LinkedIn Top Voice 2018

WAS 2019, Main Challenges affecting the Automotive Industry, Roger Atkins, LinkedIn Top Voice 2018


[Music] well I think electric vehicles have still got quite a long way to go in truth I think we’re still not there yet with the battery I think that we’re seeing and we should be seeing more fuel cell propositions hydrogen fuel cell where it’s appropriate where it works economically for sure where it works technically but I think we perhaps had a bit too dominant a discussion and a narrative about just electric vehicles I think fuel cell electric vehicles as well should be there I think that we’re going to see a massive uptick in the emergence of electric buses and taxis and vans delivery trucks etc and perhaps more quickly than passenger cars and I welcome that because often in cities there the prepare the vehicles that create more the issue around air quality so I think you know we’re at a very exciting time the biggest challenge is for the companies that have only ever made combustion engine vehicles to if you like switch horses midstream is to find a way of sustaining those businesses at the same time is bringing onboard electrification you know transition is as much a challenge the business model challenge is as much you know the difficult task ahead as it is – as to what we’re going to drive and be driven around it [Music]


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