The future of the automotive industry

The future of the automotive industry


I work as a futurologist and and I really try to tell stories about futures that could happen and then help companies to build concepts about future that should happen or relevant for these companies one of the biggest struggles for car companies right now in order to cope up with these changes in in their well-protected space is to rethink their business model and rethink their a revenue model I think one of the big challenges for them is to break the organization’s and reorganize the company in a way a company like Google Apple Facebook things split fifty percent of the company and put them of software and experiences if they would like to cope up with the changes that exist out there traditionally car companies have no idea how to develop software and will exclude Tesla out of that the collisions but they need to admit that they don’t know how to do that and learn how to be in software because software is the platform that carry experience on and premium is not about hardware anymore premium is only about experience and that’s what will define the next generation of mobility how can we make the car in emerg digital environment I think by stopped referring to it as a car we really need to redefine what is the car stop looking at it as hardware and looking at it as a software that can carry an experience car fits to our perspective of transportation but transportation is shifting into something called mobility in the end of the day car is a computer it’s the only computer you can actually sit inside it needs to be part of who you are so it is one of the most important pieces of mobility puzzle in the end of the day cities are now they are they need to be the carrier of our innovation they need to own degrees possibility for the mobility it’s us track seventy-five percent of the city infrastructure today our roads and parking lots there is certain limitations of how much city can you know widen or go up when when it’s coming to being in real estate organization moving is putting a heavy burden on the city’s cities today how do we tackle that we tackle that by reducing the transportation infrastructures the road the parking lot we started to look at digital mobility solutions going to limit the ability of people to own a car or driving a car in the city we are going to take responsibility of how people are moving from one place to another we are literally going to start cooperating with digital companies that enable us to build this infrastructure of connectivity and that connectivity we can tackle energy communication mobility that enable flow of society it’s not about the automotive players anymore that needs to determine how I’m going to get from point A to point B it’s about the city to deliver that as a service city mayors needs to coming tech central stages this is our mobility is going to look in my city you win loud I think the question of data and personal data is it’s more than just the car once everything has a digital voice within the college existing we will become part of of the data we cannot really separate human and data anymore after when we are generating with the sensors that we carry more data than any other technology device that exists out there I think it’s not a question of blending its the questions or value how can we create value from data that exists within different interactions [Music]


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