Supporting Victoria’s automotive industry – Dolphin Products’ story

Supporting Victoria’s automotive industry – Dolphin Products’ story


Dolphin Products, with its expertise in tooling, got into automotive in the late fifties, and
started with Ford, and eventually was making automotive product for Mitsubishi, Toyota, General Motors.
When the automotive industry closure was announced there was a lot of insecurity from the people.
But in winning new projects, new customers, and ongoing business in non-auto areas,
our people now feel more secure, more comfortable with Dolphin.
We’ve done that by sharing our long-term plan.
We’ve had some really good help from the Victorian Government,
in helping develop a strategic plan.
Its a five year strategic plan.
We review that every year
We share that with our management team and all our employees here.
And we get buy-in to make sure that everyone knows the direction of Dolphin.
And our long-term plan is to double the size of this business.
There’s opportunities for the people in the industry.
I’ve recently hired two ex-Holden engineers. We’ve built up the expertise of the business,
and that’s given us the ability to diversify
into a lot of areas, medical, telecommunication
for mining. We’ve recently won a really
exciting opportunity to supply co-moulded
plastic on metal parts, and that opens up
a whole new export opportunity for automotive for us.
We’ve had some really great help
in training our employees from the Government,
particularly lean manufacturing. And that
gives the employees the skills to be able
to apply their talents, not just in automotive, but in the other new products.
We’ve also had the sales and marketing expertise to help us with our Waterdale brand.
We’re going to be making consumer products. And it’s going to really drive Dolphin forward.
It’s really important to get your brand out there, and we’ve had some really good help from
the Victorian Government through industry forums, through networking events.
We’ve been exposed to some new and exciting areas like caravanning and aerospace, and this opens
up some fantastic opportunities. Dolphin Products this year celebrated 70 years of its great
manufacturing history, and we’re looking forward to Dolphin Products to continue to
celebrate and build on that history for a long time yet.


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