Simple Auto Repair Shop Marketing Campaign

Simple Auto Repair Shop Marketing Campaign


Welcome and congratulations. In the next couple
of minutes you will get step by step instructions
on how to put together a fantastically effective
marketing campaign.
This is not going to be like when the local
ad rep walks into your shop and then walks
a couple hours later with a few hundred of
your dollars. Leaving you hoping and praying
that your marketing is going to work
You are going to get the complete plan from
a to z spelled out right here in plain English.
By the time you finish watching this presentation
you will know exactly how to get started and
what steps you need to take to get this campaign
up and running right away. You can rest assured
knowing that in the next two weeks you will
have a flood of cars pouring into your shop
with the owners practically begging you to
take their money.
To get started I want to ask you a question.
Do you know the average expense you go to
when bringing a new customer into your shop?
I’ll tell you the answer, it’s between seventy
five and one hundred dollars per customer.
That’s crazy right
Plus everyone knows that new customers don’t
spend much money. It takes the second or third
visit before the customer spends a significant
amount of money.
That means it takes almost an entire year
before you get a new customer to actually
start spending money with you.
So why are you going to spend seventy five
to one hundred dollars on each new customer
then have to wait a year before you make any
money off of them?
Again, That sounds crazy.
The good news is there is a better way.
Instead of taking out a loan trying to bring
new customers into your shop what if we got
your existing customers to come back.
You’ve built a relationship with them, so
they like and trust you.
It will be much less expensive to get them
to come in the shop and they should spend
more money with each visit too.
In fact It only costs about a dollar a month
to market to your existing customer base.
The best part is you get a terrific response
and when they come in they bring their wallets.
So this campaign is going to focus on bringing
your existing customers back into your shop.
It is my best performing campaign of all time.
It will bring you a ton of clients and more
importantly a ton of money.
The first thing I want to share with you about
this campaign is it uses direct mail.
Wait please don’t leave yet.
Many people think that direct mail is dead
because of the internet. Nothing could be
further from the truth. In fact I can prove
this. The number one largest internet retailer
is amazon.com Did you know one of their largest
marketing campaigns uses direct mail? Well
its true! And the same thing goes for google.
So if those internet big guns use direct mail
its safe to say that it is certainly not dead.
now that we got that out of the way here is
the campaign.
It is a rebate check mailer.
A rebate check mailer?
Yes. And it is brilliant.
There are a ton of things that make this campaign
a huge success so let me break it down for
you.
First: the biggest problem when running a
direct mail campaign is actually getting your
letter opened. Most people sort their mail
over a trash can and anything that seems like
junk gets thrown away. This is why so many
inexperienced marketers think direct mail
is dead. They try to send a fancy postcard
or a letter that is clearly trying to sell
something and all that happens is it gets
tossed right in the trash. Never giving your
customer a chance to read what you had to
offer.
How many times have you thrown away a check?
Never, well the same is true for your customers.
This means you have overcome the first and
biggest hurdle. Your customers are going to
open your letter and you will have their attention.
Right now is the perfect time for this campaign
because most of your customers are expecting
a refund check from the IRS so anything that
looks like a check is something they are super
interested in getting.
Second reason why this campaign is so successful.
Your customer has opened the envelope. Now
we need to get them to read every word of
the letter.
This letter is actually going to look like
a real check at the top. With your shops name
and their name on it with a real dollar amount
and your signature and everything. So they
see they have this check and they want to
know how they can get the money.
This means they read your letter. As long
as you are not boring in your copy they will
read every word you write.
Now, how do you determine the right amount
of money to make the check out for? You want
to find out the average cost of your oil change
after tax and make the check for 3 to 5 dollars
more than that.
Why?
Well most of your customers are going to come
in and use this check for an oil change. But
most of them will need additional services.
You or your service advisor will let them
know “hey you have 5 dollars left over on
your check. Unfortunately if its not used
today its lost forever but your car needs
a transmission flush and lucky for you I can
apply that five dollars to that service.”
Wait a minute am I really saying that somebody
will spend two hundred dollars to save five
dollars?
Yes I am. Because human beings are hard-wired
to avoid a loss. Your customers will spend
that five dollars even if they have to spend
two hundred dollars to use it. Because they
don’t want to feel like they are throwing
it away.
This ensures that you don’t get just cheap
time wasters. You actually get profitable
repairs coming in your shop.
In my shops and in my clients shops I have
seen fifteen and twenty percent response rates
and my clients who have good service advisors
have seen as high as a 40 to 1 return on investment
from running this exact campaign.
Let me emphasize that…I have client shops
that have spent one thousand dollars on this
campaign and generated forty thousand dollars
in gross sales!
So here is how you get it done.
First you need to determine how many customers
you have in your database. You can use this
campaign two ways. First as a thank you to
all of your active customers meaning those
that have been in in the past six to eight
months. Or you can use it as a customer reactivation
campaign. Meaning all of those contacts you
have that have not been to your shop in more
than a year.
If this is the first time you are doing this
I highly recommend sending it to your active
customers to get the best bang for your buck.
Once you determine how many customers you
want to send it to you need to determine the
price you are going to put on the check.
Remember it’s the total price of your oil
change tax included plus about three to five
dollars.
Then you need to write the actual copy meaning
what are you going to say in the letter. This
part is absolutely crucial because if your
copy is bad the entire campaign will be a
flop.
You do not have to be an English major but
there are 4 very key elements that you need
to have in your letter if you want the campaign
to be profitable. If you are not sure what
these 4 elements are don’t worry I wont leave
you in the dark.
Once you have the copy written you need to
get the top portion of the letter (the check)
designed. If you don’t have a graphic designer
you are familiar with just go to elance.com
you can probably find one for cheap like twenty
five dollars or so to design work for this
part.
Ok so now you have the check designed and
the copy written. What you need to do is shop
your local printers and find one who will
give you a good quality finished product and
decent rates and get all your letters printed.
Now this part can be tricky.
The reason this gets tricky is that each check
is going to have a different name and address
on it for each different customer. If the
file you give to the printer is not formatted
correctly you will have a very expensive stack
of fire starters, and the checks will be useless.
Now once they are all printed and its done
correctly just buy some window envelopes stuff
all the checks in the envelopes slap a stamp
on each envelope and put it in the mail box.
Yes it’s a little time consuming and there
are a few key parts that you need to make
sure are exactly right, but that’s pretty
much how you do it.
Now let me tell you exactly how to get those
4 key elements right.
Simply let me do the campaign for you.
See I have run this campaign in my 21 shops
and in my clients shops thousands of times.
I have tested the design of the check, perfected
the copy in the letter and have consistently
produced insane results.
Lets face it. You are crazy busy how long
is it going to take you to get this campaign
going in your shop? A month, two months? Well
guess what now you have missed the perfect
window where the campaign will produce the
best results.
So how much does it cost to have me run this
for you?
Typically the only way you would have me running
this campaign for you is if you were a member
of my one on one coaching group which costs
about a thousand dollars a month.
But not today. If you act quickly you can
have me run this campaign for your shop for
only twenty seven dollars.
Why am I doing it so cheap… well here is
the real honest to goodness answer.
I am looking to add a few new clients to my
coaching program.
My goal here is that you will decide twenty
seven dollars is an absolute no brainer to
have me do all of the hard work to get this
campaign up and running in your shop right
away. Then you will see the massive results
I am capable of producing. Remember I have
a client that produced over forty thousand
dollars in sales from running this campaign
once, and they only spent one thousand dollars.
Once you see the results for yourself I am
confident you will want to become a member
of my coaching group. And the good news is
you wont even have to risk any of your own
money. You’ll just use some of the extra money
you made with this fantastic marketing campaign.
See, I make it my business not to be an expense
for my clients. As a matter of fact my goal
is to generate 10 times my fee every month
in additional income for you. And rather than
just tell you this, I’m going to show you
this by doing this campaign for you for the
ridiculously low cost of twenty seven dollars.
You might be asking “Well if its going to
be so cheap why charge anything at all?” Good
question.
This opportunity won’t be around forever.
Once I fill up the available spaces in my
coaching group there is no need for me to
continue to offer this fantastic opportunity.
Since there will only be a few people who
ever get this chance I want them to have at
least some skin in the game.
If you cannot see value in paying twenty seven
dollars for what you will be getting get,
I do not want you to waste my time or your
time. I want to focus all of my effort on
the people who truly want to change their
lives and their businesses.
So what exactly does the twenty seven dollars
get you.
Me handling this entire campaign for you one
hundred percent a to z.
No messing with graphic designers trying to
figure out the best way to design your check.
No time spent writing the copy and then hoping
and praying you get it right so that your
campaign isn’t a total flop wasting money
you really need.
And no worry about having to spend a couple
hundred dollars on a botched printing job
because your file was not formatted correctly
And no spending countless hours doing the
boring work, like stuffing envelopes.
With me handling everything for you, this
whole process will take less than 5 minutes
of your time and within two weeks you’ll see
customers coming in and spending money.
You will also get to benefit from my over
ten years of testing and perfecting the sales
copy, so you can rest assured that your shop
is going to be packed.
In fact I am so confident that I will make
this campaign a huge success for you I have
put together an unheard of guarantee.
If this campaign is not wildly profitable
for you I will certainly refund your twenty
seven dollars no questions asked.
But I am going to take that a step further.
I am also going to guarantee all of the postage
and printing fees if for whatever reason this
campaign is a flop.
Yes… you heard me right.
If you have me run this campaign for you and
for some reason it is a flop. I will write
you a check to you to cover the entire cost
of postage and printing.
Just the piece of mind knowing that you don’t
have a single penny at risk here, should be
worth the $27 alone.
But there is more.
When you purchase this program right now you
will also get a free 1 hour consultation with
me to go over your current marketing and sales
strategy. On this call I will be laser focused
on breaking down your business and picking
out the little tweaks that will uncover hidden
profits right away. This will not be a sales
call but a solid hour of tips tricks and tools
you can use to start making more money in
your shop right away.
And finally you will get our Increase Your
Car Count Blueprint video training series.
This video series has recently sold for ninety
seven dollars and it will change the way you
think about marketing your repair shop.
These videos are on a secure part of our website,
so you can get access to them instantly.
You’ll have full control. So you can pause,
rewind, and fit this training into your busy
schedule.
This video series is something you will want
to watch over and over again until you are
using all of the principles in your repair
shop every day.
So Here is what you need to do right now.
Click the big yellow button below this video
and fill out the order form on the next page.
Your information will be totally secure and
remember it is only twenty seven dollars.
This video is getting about 500 views a day
and I have only a few spots that I need to
fill. Once they are filled this opportunity
is gone forever.
Remember you won’t have a single penny at
risk here and you stand the chance to make
tens of thousands of dollars.
Click that button and fill out the order form
right now and I will look forward to working
with you.


Leave a Reply

Your email address will not be published. Required fields are marked *