SAP Automotive Day with Hicron

SAP Automotive Day with Hicron


Today we are going to talk about
the role of IT as a driving
force in the automotive sector.
I have been working in this branch
of industry for 15 years.
Together with our company
I have had the opportunity to work on
almost every continent
and gain huge experience
which I would like to share with you.
I would like us to discuss what
companies can do today not to get lost
under the avalanche of information.
Today the European market
is influenced by multi-brand car dealers
and the compatibility problem is an essential matter.
– Practically, these systems don’t meet
the requirements of modern economy.
– This is a very referential business
which means that it is based on
being attached to a brand, a certain loyalty.
In order to reach customers in an individual way
and win them over, we have to
collect more information than
standard statistical data provides.
On the one hand, we are talking about
huge amounts of data
but on the other hand this unstructured data
cannot simply be compared in tables.
These things have to be analysed in a specific context.
We are talking about Big Data
which is collecting everything in one bag
and Smart Data, which is something that
we can extract from Big Data
and use to make certain decisions.
We are talking mainly about IT solutions
for the automotive sector.
We want to help Polish companies
join this club that is already active
in the western world.
– Today there is a kind of clash
between current needs
and certain trends or inspirations.
Together with SAP
we have been intensively promoting
the solutions we are discussing today for months.
People are interested in these solutions, especially
those connected with proactive customer service
approaching customers on an individual basis
and addressing their needs.
Therefore, I think that events like this
should be continued.

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