Samsung Memory for Automotive Applications

Samsung Memory for Automotive Applications


[Music] one of the major focus for Samsung at the moment is the area of smart mobility when we look for a memory point of view we see an explosion of memory content in the car we see an incremental growth of the infotainment and navigation systems but it really begins to get exciting as we look at a whole digitization of the cockpit and we look at autonomous Drive we see an explosion of the compute requirement and this will need a lot of high speed memory to support it for the machine learning and AI additionally if we look at that type of application there is a requirement for a black box because everybody of course wants to know what happened worst case you have to check afterwards but even still this data can be fed into machines with more deep learning more AI to help improve the whole process and get to an autonomous vehicle faster if we look at autonomous Drive people believe is going to be a revolution where today we’re driving a manual car and tomorrow we have a fully autonomous car but in reality autonomous Drive is a learning process like we as children learn to crawl learn to walk it’s going to be a phase process and Samsung has the tools to support each step of this phase if we look at the accepted steps we see that the beginning is driver assistance we have already today adaptive cruise control autonomous emergency brake and Samsung has basic ddr3l key for to support this functionality when we move on we’re going to see a type of application which is highway assist so you’ll get to the highway you can start your car into autonomous mode and it will continue on the highway for this we’re going to need higher definition cameras or all are going to see applications like radar and leader all requiring more memory and finally if we look at the ultimate phase which is that your car can drive in a city we’re obviously going to need to improve all of these sensors but the bigger growth is going to come on the requirement for deep learning computing and AI [Music]


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