Petersen Automotive Museum: a HoloLens experience

Petersen Automotive Museum: a HoloLens experience


Ready for the 35th running
of the 24-hour Le Mans auto race.
With an international
field of the top drivers
and the fastest machines on wheels.
Le Mans I think represented the most
grueling endurance race in the world.
Ferrari had been winning
Le Mans almost every year.
In the early 60’s, my
grandfather Henry Ford II
made it a priority at Ford to really go
beat Ferrari on their own turf.
To take the crown away from
Ferrari was a big deal for Ford.
It’s a really important part
of our company’s history
and it all started with
the GT40 back in the 60’s.
At the Petersen, telling a story
is so critical to the
success of the museum
because people connect with stories.
For us to be able to connect
with the next generation,
telling stories with technology
is where we need to go.
The Petersen Museum has
always had a relationship
with Ford and now I’m told
Microsoft is coming in.
We’re gonna do a HoloLens exhibit,
and it’s in three dimensions
and you can put on the glasses.
And of course, my immediate
reaction is “Oh great, okay.”
I put on the glasses and I
walk through the experience.
I’m looking at a GT40 but I’m
looking right through the skin
of this car and I’m seeing the
engine, I’m seeing components
of this car that I could never ever see.
And then the components
leave the car, they come up.
They’re lifted, they rotate,
I see them from every angle
and I’m thinking, this is unbelievable.
I see that car and
it’s like a work of art.
I mean it’s so beautiful, but once you put
the HoloLens on, they come to life,
the engineering comes to
life, the cars come to life.
The mixed reality of
the HoloLens is allowing
us to be better story-tellers.
Before they were watching a
looping reel and now they can
actually walk around the car
and augment it in real time.
With Microsoft, they
stepped up to the plate.
They’re actually
responsible for helping us
take this kind of story-telling
to the next level.
I mean you feel like you’re
at Le Mans to a certain degree
and yet you’re just right
here in the Petersen.
And so to be able to
do that is really cool.
It’s a story that I think
anyone can really relate to.
You know, it’s that spirit of competition.
It’s just that human drive
to compete and to win.
I think people come not
just because they love cars
but they love the human
story around those cars.
They love what it represents.


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