Niels van Roij Design | Masterclass Automotive Design

Niels van Roij Design | Masterclass Automotive Design


[Music] I’m your soy I’m an independent car design entrepreneur working from our design studio here in London my work includes the design of the New London taxi I advise on research and design of concerts and production cars and I also lecture and publish on this topic I’ve been drawing cars ever since that worked for being a car designers a childhood dream come true and now after a hum tears of prosperity in the automotive world there’s a paradigm shift linking place the biggest transformation industry unseen as much as the current issues like safety systems sustainability and self-driving cars are fun interesting it’s the future drive systems new materials new ways of manufacturing and new car topology and even new ownership model truly fascinating times car design normally is prodigious rechristen work is done behind closed doors so complex costly multifaceted business and our rich and beautiful stories in automotive design it’s the how and the why the reasons behind the aesthetic but are rarely told my independence and experience in the industry makes for a compelling presentation I’ve deliberately smashed the classes all over the world for car manufacturers universities businesses and many auto parts during the master class automotive design participants will experience the story of good design the master class however is not just for petrol head the car is a metaphor demonstrates the importance of a good design methodology and philosophy by asking the right questions by taking a step back by analyzing your company understanding its heritage present portfolio all before you take it into the future I will present a custom-made high-impact presentation Blacula information and fullscreen visual patrol source selector and tailors by me specifically and 40th indeed I’ll take them through the steps of designing a car and the challenges that car is the entire conception will be visualized from initial briefing sketching 3d world and claim on link to what’s production works images drawings the videos all combined to paint a very rich picture of the fascinating journey of cargo street vehicles will be presented on stage their design decoded I’ll actually even explain how to just look at account its new wisdom and riches the world of the audience and every object can now be seen in a different life words and image its ratio and emotion and these two halves of the brain combined enable the audience to realize the value of design and what design we need strategically for organizations today work for everyone learns something new from the Masterclass automotive design you

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