Marketing in the Automotive Industry

Marketing in the Automotive Industry


Marketing in the automotive industry has always been full of copycats in fact there’s a popular term for this called marketing incest whether it’s radio TV newspaper classified print or digital dealers copy other dealers assuming what they’re doing is working and the problem is it just gets dumber and dumber every time it’s copied hence the incest part I’m Tory Hornsby with PSM marketing and we have a fresh approach to advertising that’s helped over 1,200 dealers across the country sell more units and make more money and I can guarantee it’ll work for you too because it’s based on the principles of direct response marketing these principles include targeting a specific audience that’s most likely to respond and by leveraging a compelling headline and sales copy making a specific offer with the deadline demanding an immediate response and being 100% trackable in addition direct response frequently includes a one-to-one style of message meaning it’s from a person to a person instead of one-to-many which is from a dealership logo to dear valued prospect or current resident a one-to-one message always outperforms one-to-many when you’re not focused on implementing these direct response principles for every single ad you do your ads by default or merely be building your brand enhancing your image or getting your name out there years ago I heard a quote and it really stuck to my ribs branding is for cattle no dealer should waste their hard-earned money on marketing that’s designed to build their brand or get their name out there and here’s why when advertising is focused on brand building it can’t be accurately quantified there are no metrics for how well the campaign did and this is why so many media reps love image enhancing advertising it can’t be quantified so you can’t hold them accountable and if you tell them you don’t think it’s working very well they’ll only tell you it’s because you need to do more of it take a look at your current advertising and look at it through the eyes of a prospect does it clearly tell them what you want them to do does it tell prospects why they should respond if you’re not clear on what you want folks to do and why they should do it your marketing can do so much better it’s unbelievable give PSM marketing a try we will target prospects and customers who are in the market to buy a vehicle with specific online and offline media will generate lots of leads and then our BDC will call all those leads and will set appointments for your team so that you can sell more units to make more money every time for more information visit PSM marketing comm or give us a call at one eight seven seven two four two four four seven two I’m Tory Hornsby and I’ll see you next time


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