Karma Revero GT goldRush Rally Wrap Design: Concept and Inspiration | Karma Automotive

Karma Revero GT goldRush Rally Wrap Design: Concept and Inspiration | Karma Automotive


[Music] this event is like the gumball rally or Cannonball Run like these movies that we saw back in the 80s 70s maybe I mean like of these these characters with their cars you know like you’ve got the car but then you’ve got these characters there and we in design got the opportunity to do this sort of one-off design wrap design for the gold rush rally starts in Miami they drive up to Chicago I think and then down to Austin ending in Austin and along the way they have these really cool events and people get to introduce their cars karma will get to introduce the Rivera GT which is I think it’s the first time this car will be out in the road and people can really interact with it so it was pretty fun to research a little bit about it we were asked to be consistent with what we’re trying to say as a brand as well as find something new and fun that would fit this rally timeline was super short so we just had to kind of focus very quickly on turning an idea of a conceptual to actually executing it on the car the reason why this project turned out so successful in my opinion is because it was so quick it really just captured the spirit of the inspiration so well I took a lot of inspiration from the p51 it’s one of the most iconic planes they were actually produced here in Southern California so it has a strong tide to SoCal colors go from front to back and this was for identifying the planes when they were in the sky back in the day and I felt like that was something we could take and use for the rivero GT putting it on the car would accentuate the length of the car giving it a very strong presence the folks that are privileged enough to get to drive these Roberto G T’s are gonna have a blast I mean there’s no question it looks like a ton of fun I wish I was there I know the guys wish we were there maybe next year we get to tag along with them I think they hit it oh there it is Wow awesome you [Music]


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