Juan Torres of SEMA Talks Automotive’s Best Trade Show!

Juan Torres of SEMA Talks Automotive’s Best Trade Show!


[revving engine, gear shifting]
Alissa: What you have created here is absolutely phenomenal.
Last year, I got to be here for the Bogi’s Chevy Montage Build.
And this year, I teamed up with James Bondurant for our podcast.
Juan: I love SEMA!
SEMA is the
place to be if you’re in the automotive aftermarket industry.
It’s where
the industry comes together once a year to
conduct business,
see the latest trends
the latest products
the latest technology.
Every year, it’s different!
It’s very exciting to be here
and see what everyone’s bringing into market.
[music plays]
Alissa: There’s so many exhibitors! Thousands!
Juan: Because of that, we break
the Halls into market segments.
If you’re in the
racing and performance market,
we have Central Hall for that.
If you’re into trucks and off-road,
we’ve got the South Hall.
Collision, repair, restoration
we got the North Hall.
Depending on the market segment that you’re in
we try to make it easy for you to find the
appropriate products and companies that
would help your business succeed.
Alissa: And, that really comes across
when you’re here at the show, as well.
Because your senses are already freaking out;
it’s SO exciting being here!
And, there’s no show like it on the planet,
when you’re here it’s nice to have a little bit
of organization so that
you know where you’re going.
Juan: Correct!
And that’s why every year we bring out the SEMA Show app.
This year, we build in a map.
We also list
all of the three thousand-plus
new products that are entered into the show!
And, even after the show, you can go back
into the app and look at every single
product that was entered.
And get all the information and actual
professional photography of those products
so that you can use them in your editorial coverage
or, when seeking out more information from the manufacturer.
Alissa: That’s really phenomenal for thinking about in all aspects
for the journalists and everything.
What advice would you give to people who are
coming to SEMA for the first time?
Juan: Be prepared.
It’s such a big show!
And there’s so much to see!
If you wanna see the latest trends, the latest technology,
go to the New Products Showcase. And that’s
that place where you wanna visit first to get the latest
scoop into what’s coming out into the market.
Alissa: Wonderful to meet you!
Juan: Thank you.
James: And I just really wanna thank you
and the SEMA
for what you guys are doing!
Juan: Oh, you’re very welcome.
James: For not just race car drivers,
but the automotive industry.
Juan: We’re here to help the industry thrive.
We cater to the small, up and coming companies.
We do everything possible to help them succeed
in the aftermarket industry.
And, we hear of those stories
after the show
of those companies that were here to
strike a new deal with a retailer
that just makes us very happy!
‘Cause that’s what we’re here to do.
And, we’ll do whatever we need to help you succeed.
James: All right.
Can I get a high-five from Juan Torres?
Juan: Yeah!
[high-five]
James: Yeah!

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