ITB Episode 106 — What is “Genuine” Motor Oil and why should you care?

ITB Episode 106 — What is “Genuine” Motor Oil and why should you care?


IF YOU’RE IN THE AUTOMOTIVE FLUIDS BUSINESS
YOU’VE NO DOUBT SEEN
A RISE IN THE PREVALENCE OF GENUINE
MOTOR OIL SOLD THROUGH
DEALERS AND THE INTERNET IN THIS
EPISODE OF INSIDE THE BRANDS
WILL TAKE A LOOK AT WHAT GENUINE
MEANS FOR THE MARKET AND FOR YOU
HI MARK MALONE WITH CRP AUTOMOTIVE
TODAY I’M GONNA TALK A LITTLE BIT
ABOUT THE RISE OF GENUINE BRANDED
MOTOR OIL IN THE MARKETPLACE
GENUINE OIL SIMPLY MEANS OIL THAT
IS OFFERED BY AN AUTOMAKER
THIS ACTUALLY ISN’T A NEW CONCEPT
AS FORD HAS BEEN OFFERING OEM OIL
UNDER ITS MOTORCRAFT BRAND FOR DECADES NOW
BUT IT’S ONE THAT’S
BEEN GROWING ESPECIALLY IN THE PAST
FEW YEARS AS VEHICLES ARE
USING MORE SPECIALIZED OILS LIKE
THE ULTRA LOW VISCOSITY FORMULAS
OF COURSE THE GENUINE BRANDED
ARE MADE BY SOMEONE
OTHER THAN THE AUTOMAKER WHO IS
IN ESSENCE JUST PRIVATE
LABELING OIL BY ONE OF THE MAJOR
PRODUCERS
THE AUTO MANUFACTURERS LIKE THE CONCEPT BECAUSE
IT REDUCES WARRANTY
CLAIMS BY ENSURING THAT OWNERS USE THE CORRECT OIL
IT ALSO DRIVES CUSTOMERS BACK TO THE DEALER
FOR SERVICE AND FUTURE
SALES OPPORTUNITIES
ADDITIONALLY THE COMPLEXITY OF MOTOR
VEHICLES MAKES DIY OIL CHANGES MORE
DIFFICULT WHICH JUST
INCREASES THE APPEAL OF GOING TO
A DEALER FOR MAINTENANCE
WHAT’S THE INDEPENDENT SERVICE SHOP TO DO?
FOR STARTERS ASSURED THAT YOU DO NOT HAVE TO
USE GENUINE BRANDED OIL AS LONG
AS YOU’RE USING AN OIL THAT FULFILLS
THE VEHICLE SPECS AND IF
POSSIBLE HOLDS THE OFFICIAL APPROVAL
EDUCATE YOUR CUSTOMERS BY
SHOWING THEM TO SPECS AND APPROVALS
ON THE BACK LABEL OF
A PRIVATE MOTOR OIL BRAND THIS IS
SOMETHING YOU SHOULD REINFORCE
TO YOUR CUSTOMERS EVERY TIME THEY
COME TO YOU FOR REPAIR OR SERVICE
ANOTHER THING YOUR CUSTOMERS
SHOULD KNOW IS THAT EXCESSIVE
OIL CONSUMPTION IS NOT NORMAL
NO MATTER WHAT A DEALER HAS TOLD THEM
BMW FOR INSTANCE IS
UPDATING THEIR LONG LIFE 01
AND LONG LIFE 04 FORMULATIONS TO
COVER THIS CHALLENGE
THAT’S IT FOR NOW
HOPEFULLY THIS VIDEO HAS HELPED YOU
UNDERSTAND THE GENUINE OIL MARKET
IF YOU HAVE A QUESTION
REGARDING THIS VIDEO OR ANY PENTOSIN
OR OILS OR FLUIDS FEEL FREE
TO POST IT BELOW OR ON THE CRP AUTOMOTIVE
FACEBOOK PAGE AND DON’T
FORGET TO SUBSCRIBE TO OUR YOUTUBE
CHANNEL TO BE AMONG THE
FIRST ALERTED ABOUT NEW VIDEOS LIKE THIS ONE
THANKS FOR WATCHING

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