How Your Auto Repair Shop Can Turn Price Shoppers Into Customers

How Your Auto Repair Shop Can Turn Price Shoppers Into Customers


hi I’m Bob Cooper and I’m Doris barns and we’re with elite worldwide and if you guys want to close more of those price shoppers well you’re gonna love this tip that’s brought to you by the good people at Jasper you’re really are gonna like this tip I know that all of you have experienced the one that I have experienced who knows how many times over the years when I was in the auto repair business and we used to refer to it as Mary calling around for a Larry and we all know what that’s like whether it be Larry calling from Mary Mary calling for Larry mom calling for a husband whatever it is dad calling for grandpa we all know what that’s like when you get somebody else on the other end of the phone and all that you’re looking for is a price and they tell you that they don’t have the automobile with them well one of the things you always need to do is you always need to follow your phone procedure go under the presumption that they have the automobile and they could bring it in when they tell you look I just don’t have the vehicle I can’t bring it in my husband or wife has the automobile today and I’m just calling around for price what you need to do is take a completely different approach than all your competitors we’re gonna show you just how easy it is I got a handy-dandy phone right here I got mine yours is gonna be my handy dandy customer and watch how easy this is you’re ready Doris I’m ready well look Doris I gotta tell you if you called 10 different shops today you’re probably gonna get about 12 different prices so do you have a pen and a pad something to make some notes on doors yeah actually I do okay well look what I’d love to be able to do is give you some questions you might want to ask these guys and gals when you’re calling around first thing I’d encourage you to ask him is how long have they been in business okay that’s a good ok good Doris another one that you might want to ask them is whether or not they have certified technicians that work at their shop oh yeah yeah I can see how that’s pretty darn important it certainly is Dorson you know on that note one of the other questions you might want to ask him is are they approved by Triple A mmm okay yeah yeah for sure yeah and when you have them on the phone doors please don’t forget you need to ask them how do you go about diagnosing automobiles do you always look for options that you’re able to provide every one of the customers that you have now what kind of warranties do you provide to their customers oh yeah I definitely want to know that okay how they diagnose doors whether or not they offer options and what kind of warranties they provide warranties in doors in case of your one I’m pleased to tell you we’ve been serving San Diego County now he lead out of service for over 25 years you bet we employ certified technicians and I’m pleased to say we’re also approved by triple-a all the customers have come in we always look for options we always diagnose the car professionally with our ASC certified technicians and all of our services are backed up with written two year 24,000 mile warranty so look Doris I know that when your husband comes home the night’s probably gonna have a lot more questions so feel free to give us a call back and anything that we could do to help we’re here to do that doris at this point do you have any other questions for me ah no I don’t think so you’ve given me a lot to think about and to to let Jo know so um you know we’ll definitely check out this and you’ve been even really really helpful thank you very much oh oh my pleasure doors anything else I can help you with today um no but hopefully we’ll be we’ll be stopping by okay well thanks so much for reaching out to Elite Auto Service and again my name is Bob Cooper okay thanks so much Bob thanks Doris I look forward to hearing back from you all right bye bye so guys how cool was that right just that easy so what we are able to accomplish I’m sure you guys are reading into this already where you’re not being pushing your sales you or not you weren’t there’s not a whole lot we’re gonna be able to do with this call or be it that they are telling us right up front they’re calling around for prices and they’re it’s not for them it’s for another party they don’t have the vehicle so what we need to do is just what you heard Bob do and it’s sell that customer on you so that even when they get off the phone they go home you’ve given them a lot of different things to think about they’re gonna call other shops they probably will because that’s what they’re doing but what they’re gonna start doing is they’re gonna actually ask these other shops these questions now and you can only imagine what’s gonna happen at shops gonna be a little caught off guard and well they might have the right answers to some of those more than likely they might not to all of them and at the end of the day she’s gonna remember you she’s gonna go home she’s gonna talk to her husband and darn it they’ll probably be right back on your doorstep because of how helpful and wonderful you were and helping her to see what it means to choose the right shop and the right people well said Doris boy I agree with you a thousand percent so guys and gals is your next step sit down with your team and put together a list of the five things that you’d encourage every guy every gal to ask other shops when it comes to choosing the right auto repair shop if you do you know what you’re gonna do you’re gonna bring in more of those tough first-time customers and your sales are gonna go straight up that’s a promise that we can make you most definitely guys this this works so lastly we’d really like to thank the good people at Jasper for giving us this opportunity to share this tip with you and if you guys like to learn more about how we can help you here at elite to build a more profitable successful business all you would need to do is look us up on the web at WWE world wide comm or you can pick up the phone any time and give us a call at


Leave a Reply

Your email address will not be published. Required fields are marked *