HARMAN Automotive Technologies: Providing Premium Experiences at Entry-Level Price Points for OEMs

HARMAN Automotive Technologies: Providing Premium Experiences at Entry-Level Price Points for OEMs


[Music] at Harmon we believe in intra cockpit doesn’t mean you shouldn’t have a premium user experience we’ve done a lot more than just consolidate three silver boxes into one this includes infotainment cluster and smart amp which in itself saves a lot of cost complexity in the system itself we’ve also integrated a number of these premium user experiences into our scalable theater cockpit platform that includes our intelligent reasoning agent IRA which provides Google and LexA with vehicle contextual data like evey charge status and outside temperature which we then map to the personal profile in the cloud traditionally OMS need to have a separate smart amplifier to provide a branded audio experience like JPL Harman has integrated the audio processing of audio works into the entry compute platform and hence allow the OEM to achieve a much higher take rates for premium audio finally we’re getting the mobile phone to do the heavy lifting by using the projection mode navigation that is deeply integrated into both the infotainment and cluster displays previously this rich user experience was reserved only for the premium market segment we’re now offering this at the entry-level price point you


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