Ghana’s Katanka cars competes for market share in auto industry

Ghana’s Katanka cars competes for market share in auto industry


on the roads of Ghana’s capital Accra you see almost every make of car from household names like Nissan Toyota and Kia to the much less affordable mercedes-benz Range Rover and BMW in fact cars are one of Ghana’s major imports and the country spends about 500 million u.s. dollars per year on the industry local player the Katanga group wants to get a slice of this katenka was founded by Ghanaian Christian minister and philanthropist Quadros sapphic and Tonka today his son quadricep junior is the CEO of the firm when we started this I had a lot of comments from town people used to say oh come this car actually move you from one point to the other I need to take you from your workplace to your home and what I did was to build that confidence level in the people I did a nationwide tour I personally started one of the vehicles sent about three on the road went to Tamil a went to Kumasi went to the big big cities Katanga launched its range of vehicles in December 2015 with the range of sports utility cars and pickup trucks purchasing one of these will set you back eighteen thousand to thirty five thousand US dollars the state prize for most skin Ian’s we have about three models at the moment we have the SUV we have the pickups the the pickups comes in two types as you there 4×4 and a 4×2 and we have the little mini SUVs that’s how I call it the case everyone’s so for now we are operating a three line assembly plant we we intend to advance it by the end of the year to about five model assembly line the reality is the industry’s tough for a local player competition is stifled by established global automakers about 12,000 new cars and 100,000 second-hand cars are imported into the country every year katenka also has to import some of its key parts as a result progress has been slow we are still operating a semi automated system where there’s 50% robotics 50% manpower so with that we have a limit of let’s say 6 to 10 cars a day we have to partner with a Chinese company with a Chinese company the partnership was they send their engineers down here to further the education and the skill of my local engineers then after maybe a few months two months for three months they go back then my engineers take it up from there the company says it is determined to see production and sales double not just in Ghana but the continent they’ve sold just over 20,000 cars so far but in the pipeline is a cheaper saloon car and new electric cars powered by 12 rechargeable batteries their strategy is to design and develop vehicles specifically geared for local consumers but with global ambitions which your car wall CCTV


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