Ford Motor Co’s Mark LaNeve on Industry’s Future in 2017

Ford Motor Co’s Mark LaNeve on Industry’s Future in 2017


AS YOU KNOW LAST YEAR WAS A
YEAR, SOMETHING IN THE
NEIGHBORHOOD OF 17.6, 10 10.8
MILLION CARS SOLD.
WILL 2017 BE AS GOOD AS LAST
YEAR?
I WE THINK IT WILL BE OVER 17
MILLION UNITS.
WE ARE STILL CALLING THE
INDUSTRY ABOUT THE SAME AS LAST
YEAR 17, .6, 17.7 MILLION
UNITS, IT’S RUNNING ABOUT THAT
THIS YEAR.
IT’S PLATEAUED, BUT I REMEMBER
IN 2010 IT WAS ABOUT 11 MILLION
UNITS OR ANYTHING OVER 17
MILLION UNITS I WILL TAKE.
ANY DAY OF THE WEEK, OR ANY DAY
ON THE CALENDAR, IT’S GOOD, AND
OUR DEALERS ARE PROFITABLE AT
THOSE LEVELS.
HOW IS FOR DOING.
WERE DOING GREAT, WE ARE AT A
RECORD PROFIT URINE 2015, OUR
SECOND BEST YEAR EVER 2016,
NUMBER 1 SELLING BRAND I’M
RESPONSIBLE FOR FOR 7 STRAIGHT
YEARS, LAST YEAR 7 STRAIGHT
YEAR.
F1 50 THE BEST SELLING AND
AMERICA, WE ARE QUICK ON ALL
CYLINDERS.
THE MARKET HAS PLATEAUED, IT’S
TIGHTENED UP SOME SOURCE
ANYMORE AN INCENTIVE DOLLARS
AND WE PLANNED, BUT ALL IN ALL
IT’S A HEALTHY MARKET.
IT’S PARTICULARLY GOOD IN THE
TRUCKS AND SUV SIZE.
WHEN I READ AT LAYOFFS?
I WE HAVE TO INVEST FOR THE
FUTURE.
WE HAVE A TON OF INVESTMENT
GOING INTO ELECTRIC VEHICLES,
AUTONOMOUS VEHICLES.
WE STARTED A SMART MOBILITY LLC
TO LOOK AT RIDESHARING AND
TECHNOLOGIES OF THE FUTURE WE
THINK WILL PROVIDE ALTERNATIVE
TRANSPORTATION INSTEAD OF JUST
ONE OWNER ONE VEHICLE AND THAT
COST MONEY, THE CAPITAL
INVESTMENTS.
WE ARE TRYING TO KEEP OUR COSTS
CONTAIN.
WE ADDED MORE JOBS IN THE LAST
5 YEARS THAN ANY OTHER
MANUFACTURER AND WE INTEND YOU
TO ADD JOBS THIS WEEK MOVE
ALONG.>SO THESE ARE
PRIMARILY LAYOFFS IN THE
MANAGEMENT AREA WHILE YOU
INVEST MORE?
I ADMINISTRATION, NOT AFFECTING
OUR ASSEMBLY PLANT OR ANYTHING
THAT SORT.
AS YOU GROW, WE’VE ADDED BACK A
LOT OF PEOPLE THERE WERE TAKEN
OUT DURING THE BIG RECESSION.
08, 09.
A LOT OF PEOPLE WE HEADED BACK
INTO AN HOUR MAKING SURE WE ARE
LEAN AND EFFICIENT FOR THE
FUTURE. Reporter: AS YOU KNOW
PRESIDENT TRUMP HAS TALKED
ABOUT CHANGING THE FUEL
EFFICIENCY STANDARDS, I BELIEVE
15.4 MILES PER GALLON BY 20,
25.
AT THAT REDUCED IS THAT NONE OF
IT THE CONSUMER IN ANY WAY?
I ABSOLUTELY, WHAT WE’D — WHAT
WE’VE ASKED ADMINISTRATION, THE
PREVIOUS ADMINISTRATION, IS
THAT THE CAFI STANDARDS AND IT
— ADMISSION CENTERS BE DATA
DRIVEN AND MAKE SENSE FOR THE
CUSTOMER AND NOT JUST A NUMBER
PICKED OUT BECAUSE IT SOUNDS
GOOD FROM A REGULATORY
STANDPOINT.
THE EFFORT TO GET THE 55 MILES
PER GALLON WILL REQUIRE
EVERYONE, TO DO A HIGH DEGREE
OF ELECTRIFICATION OF
AUTOMOBILES.
EXPENSIVE AND LIGHTER WEIGHT
MATERIALS LIKE ALUMINUM AND
THAT’S ADD — THAT ADDS A LOT
OF COST OF THE VEHICLES.
IN A $2 TO 3 OUR GAS
ENVIRONMENT WE SEE TODAY THE
CUSTOMER, THE ECONOMICS DOESN’T
MAKE SENSE, CUSTOMERS DON’T
WANT TO MAKE THAT TRADE-OFF, WE
WANTED TO BE DATA DRIVEN AND
GOOD FOR THE CUSTOMER AND
AMERICAN MANUFACTURING
INCLUDING THE STEEL INDUSTRY
AND HOPEFULLY, WE GET TO A
REGION THAT CHECK REASONABLE
PATHWAY. Reporter: MANY OF US
WILL WANT TO GET 55 MILES PER
GALLON AND SOME VEHICLES CAN
GET YOU THERE.
WHAT DO YOU THINK BY 2020 WHAT
DO YOU THINK BY 2025 WILL BE
THE APPROPRIATE MILES FOR
GALLON?
I THE PATHWAY RIGHT NOW AS WE
SIT HERE TODAY IT IS 55 MILES
PER GALLON.
WE ARE MARCHING TOWARDS THAT.
ALL OF OUR R&D INVESTMENT, OUR
CYCLE PLANNER PRODUCT PLAN IS
GEARED TOWARDS THAT.
DIFFERENT STANDARDS FOR
DIFFERENT CLASSES OF VEHICLES,
DIFFERENT FOR CARS AND SUVS.
IT WILL BE CONSIDERABLY HIGHER
THAN TODAY BUT IF YOU LOOK AT
THE ECONOMICS TO GET TO 55
MILES PER GALLON, THAT WOULD BE
A BIG BURDEN FOR NOT ONLY THE
OEMS BUT THE CUSTOMER.
THOSE COSTS HAVE TO BE PASSED
ALONG.
IT WILL BE SOMETHING HIGHER
THAN THE 28, 29 WERE AT
TODAY. Reporter: 40?
I I CAN’T SPECULATE.
BUT WILL WE THINK, IT SHOULD BE
DATA DRIVEN AND MAKE ECONOMIC
SENSE. Reporter: WHERE DO YOU
SEE AUTONOMOUS VEHICLES GOING
FROM YOUR STANDPOINT, A
MANUFACTURING INPUT? THAT’S
AN INTERESTING QUESTION.
AT FORD WERE INVESTING HEAVILY
IN THESE TECHNOLOGIES.
WE HAVE FULLY AUTONOMOUS CARS
AND OUR TEST FACILITIES NOW.
I’VE BEEN TO THE ONES IN
MICHIGAN, YOU TAKE YOUR HANDS
OFF THE WHEEL IN YOUR FEET OFF
THE PEDALS AND LET THE CAR
DRIVE YOU, IT WILL TAKE A
CONCERTED EFFORT NOT JUST ON
THE OEMS BUT INFRASTRUCTURE.
THE RADAR SYSTEMS IN THE
VEHICLE, TO BE MATCHED, TO SAY
THE CELL PHONE SYSTEM, SO YOU
KNOW WHERE PEDESTRIANS ARE,
CHIPS IN THE ROAD, AND
BUILDINGS FEEL SAFE SO HAVE THE
VEHICLES TALKING WITH THE
SYSTEM AS WELL AS REDUNDANT
SYSTEMS TO MAKE SURE THIS CAN
BE DONE SAFELY.
IT WILL HAPPEN.
IT WILL ROLE IN LOGICALLY OVER
TIME.
READ MEDIA REPORTS, IT LOOKS
LIKE IT WILL HAPPEN TOMORROW.
IT WILL TAKE A WHILE TO GET ALL
THE SYSTEMS NECESSARY TO DO
THIS SAFELY AT HIGHWAY SPEEDS
FOR INSTANCE. Reporter: YOU
DON’T SEE SOMETHING HAPPENING
IN THE NEXT DECADE? WE HAVE
THEM TODAY AS YOU MENTIONED AND
PICK FOR, BUT IN TERMS OF BEING
ON THE ROAD AND BIG NUMBERS.
BEING AVAILABLE TO FOLKS
LIKE ME TO GO AND BUY ONE.
ABSOLUTELY.
WE ARE 5, 10 OR 15 YEARS OUT.
Reporter: IS FORD COMMITTED
TO MAKING CARS AND AMERICA AND
NOT MEXICO AND SOMEPLACE ELSE?
I I’M GLAD YOU ASKED THAT, WE
ARE FULLY COMMITTED.
WE BUILD MORE WHAT WE SELL
HERE, 80% OF VEHICLES WE SELL
IN THE U.S. — UNITED STATES WE
BUILD IN THE NIGHT DATE, THE
HIGHEST OF THE MANUFACTURERS
THAT SELL VEHICLES IN AMERICA.
WE EMPLOY MORE HOURLY WORKERS
IN OUR ASSEMBLY FACILITIES THAN
ANY OTHER MANUFACTURER IN
AMERICA, WE ARE FULLY COMMITTED
TO US MANUFACTURING.
Reporter: WILL MARK WELCOME
HOME IT’S GOOD TO SEE YOU THANK
YOU FOR BEING ON.
IT’S A PLEASURE BEING HERE.
Reporter: WHEN THE SUNDAY
BUSINESS PAGE CONTINUES,
GROWING CONCERN THAT HUNGER IN

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