Experience Fixed Operations – Hendrick Automotive Group Testimonial

Experience Fixed Operations – Hendrick Automotive Group Testimonial


Reynolds and Reynolds has helped us a lot
in our desire to move from a decentralized model where the stores are doing all kinds
of different things, you know, whether it’s appointment process or
service drive selling tool. We’re trying to become much more centralized. Reynolds has played a huge role, uh,
in helping us achieve that. One of the biggest things we’ve learned is just how
many different ways we were doing business. You can imagine as a customer, you call,
I give you a price. You call back, you get somebody else.
You get some other price. It just destroys their confidence in you. The thing that really separates the Reynolds
and Reynolds tools is the full integration piece. There’s not dual inputting — I quote the price. Somebody else quotes the price.
It’s the same. The key is that we have reporting that lets
us know that repair was declined. If we’re able to get that customer back
to affect that repair those tools make it easy for us to get that job back
to the technician that suggested it. In the automotive world we get all excited
about some new shiny widget. It’s going to do all this.
It’s the answer. It’s the silver bullet, if you will. But then at the end of the day, you have to
take whatever it does and figure out a way to feed it into your DMS, or nothing happens. Centralizing all of these tools and using
one provider has enabled us to give a much better experience to our customer.

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