Emerging Technologies in the Automotive Industry

Emerging Technologies in the Automotive Industry


[Music] welcome to today’s discussion on emerging technologies and trends in the automotive industry i’m rick Detweiler i lead core technologies for manufacturing industries for north america joining me today has swap on ghosh from Oracle’s industries solutions group he’s here to share insight into current trends and thoughts on how emerging technology will affect the industry welcome swabbin thank you so this is actually a two-part question really so where do you see emerging technologies affecting the automotive industry for example connected vehicles and where does or who create value in in industry today automotive industry is going through a digital transformation if you look at the design and at the manufacturing stage already cloud and industry Ford auto solutions are helping them to increase their efficiency the connected vehicle is an another example of digital transformation and in this case we are collecting data on a real-time and near real-time basis then we are analyzing the data such that we can reduce the maintenance cost and we can increase the operational efficiencies of the vehicle so with this data you can bring maintenance forward or send proactive notifications to the owners of the vehicles just as a reminder or as a customer experience enhancement so that they can get there maybe offer them a discount right so that go into their dealership for the local dealership in and you can relatively understand what’s the closest set of dealerships that they may have around them right so you can direct them to the to the right place are we looking at at those type of experiences we are actually looking looking for more proactive maintenance since we know the you know health of the engine we know the health of the machines in the vehicle we can take a lot of proactive actions also we can take care of a lot of the safety issues proactively so that you don’t have to come for the recall we can do it much more proactively as soon as you can see it in another region we can implement it throughout the industry so suddenly this is more about proactive maintenance this is more about you know enriching customer experience products are so much more refined these days than what they were say 20 years ago in the automotive industry so really a differentiator for a lot of customers is the brand loyalty aspect which is evolved or derived from from that experience that the customer has interacting with with the dealership with the vehicle itself I would think that improving brand loyalty would be a key benefit from connected vehicle activity absolutely correct we are moving from a service economy to an experience economy and here customers are looking for total cost of ownership including service and including experience so this overall product experience will be a differentiator what we see in other industries say I like to go to Starbucks and paying a high you know amount for a coffee instead of going to some other place because I enjoy the experience of Starbucks and I am ready to pay so this is the experience economy that will also emerge in the automotive industry we’ve been invested with the automotives for you know many many years so how does oracle already assist automotive industry and digital transformation oracle is working with the automotive industry for so many years we already have applications and technologies for their industry for auto journey once connected vehicle comes to the mainstream we will continue to provide solutions and technologies such that they can differentiate themselves with their competitors so so we we deliver it in partnership with our automotive counterparts that is true and also in the automotive industry is not only for the OEMs original equipment manufacturers we are also helping the service providers we are also helping the dealers and the distributors in the automotive industry there’s a tremendous interest in blockchain right so when you think of blockchain you think of a Bitcoin or some other transactional financial transactional capability but more specifically the distributed ledger capability and the technology has generated tremendous interest in secure transactions not just financial transactions so will blockchain significantly impact the automotive industry as well I think blockchain will have significant impact on the automotive industry if you look at blockchain blockchain is a append-only ledger we’re collaborative partners they can write their transactions securely and it gives a transparency and accuracy for the transactions and it is reducing the transaction cost in a digital distributed supply chain drastically when we say transaction we mean it like anything that an expediter for parts might be looking for write it it’s not just a financial transaction when we think of a traditional financial ledger that’s that’s correct yes any type of transactions and here in the automotive industry since this is a distributed supply chain and our suppliers have throughout the world we are looking into financial transactions order transactions logistics transactions compliance transactions so we are looking into all types of transactions which can be written into blockchain and it can be retrieved for decision-making there’s a lot of use cases that I really hadn’t considered before it specifically the the secure contract yes Oracle has a open standard blockchain technology with secure contracts such that our customers can actually use it today an Oracle blockchain is also integrated with our applications and it is helping our customers to use the blockchain technology as of today for their distributed global supply chain application and you know as I understand what we offer today it’s a secure to access so you can you can secure access to the transactions in the blockchain depend it’s role-based right so if you have different roles within an organisation you can align that with some type of security so that people have access to the only what they’re supposed to have yes we provide multiple levels of security certainly we can provide low role based access control certainly we can provide attribute based access control and we can also provide two factors authentication so we have a multiple technologies which we can use on blockchain so that all the transactions and secure and only a person can look into the transaction for which you know that role has been properly defined there’s a lot of news about us autonomous vehicles and testing cetera that’s been on over the on the news for the last couple of years so how will autonomous vehicles affect how we access transportation now we are coming to a stage where we can say goodbye to car ownership and we can say hello to transportation as a service so certainly this is another area which is helping the digital transformation for the automotive industry if you look at you United States market we have 250 million cars and trucks but 95% of the time those cars and trucks are sitting in our parking lot so the vehicle affiliation is very low and it is giving an opportunity for disruption so we see the autonomous vehicle will disrupt the automotive industry Swapan word you recommend folks go to learn more about these topics today this would go to the automotive page in Oracle comm and they will get this information thank you for co-presenting with me today thank you Rick when you think innovation think Oracle


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