Donna Wagner – Automotive Aftermarket Management

Donna Wagner – Automotive Aftermarket Management


[Music] hi I’m Donna Wagner and I chair and teach the automotive aftermarket management program at Northwood University students who major in the automotive aftermarket management program earn a bachelor’s of business administration while they learn in industry the automotive aftermarket is anything a consumer purchases after the original purchase of a vehicle so that could include anything from regular repairs and maintenance to upgrading a vehicle for performance or maybe off-roading so the benefit of going through the automotive aftermarket management program is not that you just get business degree and learn an industry but that you really have a network when you walk out the door so our students are interning as soon as a freshman year but they’re also attending our largest trade shows the apex and SEMA shows as well as heavy-duty aftermarket week and several other industry events so that’s where they build their network and those companies then look for our students to bring them in as full-time hires students had excel in this program have a real interest in business a lot of them love cars when it comes to job opportunities students should really think about any large corporation in the different departments within those corporations so they all have finance accounting and marketing and now this business analytics or category management and in m.i.a so the IT department and so when students think about what their opportunities are just think about a large company and that’s what you have with the automotive aftermarket it’s just that we focus on Auto Parts and how you get those parts from manufacturer all the way through marketing selling down to the consumer who eventually purchases that part students that graduate from the automotive aftermarket management program have gone on to have very successful careers so we have students that have graduated that hold VP sales positions they’re in operations they do business analytics and category management in product management for companies like Delphi GM accessories Philips industries so an Edelbrock so any large company that you can think of that’s involved in the aftermarket we probably have as a graduate there so if you want to learn more about the automotive aftermarket management program here at Northwood University feel free to reach out to me or visit our website for more information


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