Deep Orange initiative offers radical approach to automotive engineering education

Deep Orange initiative offers radical approach to automotive engineering education


– [Narrator] Today,
the automotive industry faces it’s greatest challenge ever: idol factories, closed dealerships, excess capacity. But a new industry is dawning: CU-ICAR. Pioneering new industrial,
technical, and educational partnerships for a bright future. (fast-paced rhythmic music) Tomorrow, less will be more. Less environmental impact, more sustainability. Less design complexity, more choices. Less production investment, more customer focus. Less mass-market, more individual preference. Less isolation, more collaboration. Deep Orange from CU-ICAR
is changing everything. We rethink, redesign, reinvent. CU-ICAR: where innovation
gets the green light.


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