Daimler AG digitally transforms with Microsoft Azure

Daimler AG digitally transforms with Microsoft Azure


Daimler shapes the future of mobility
sustainable and safe.
To do this,
we rely on innovative IT,
Big Data and Artificial Intelligence.
For several years,
Big Data has been helping us
to analyze the diagnostic data of cars.
This is done by algorithms
based on machine learning.
The platform we developed ourselves
was an on-premise solution
and was operated here in Germany
in our own data centers.
The internal demand for further
global Big Data
and AI projects continued to grow.
However,
an on-premise solution is not flexible enough.
That would have been a dead end.
It would have taken too long and
would have become very expensive.
Since we process confidential,
business-critical data,
we place the highest demands
on data protection and IT security.
Cloud solutions
could not meet these requirements until now.
With “Azure Key Vault” we can
store information securely in the cloud
and control the access.
The information and the keys
can be protected either software-based
or with a hardware security module.
Azure can also be scaled arbitrarily
and makes us really fast.
Only nine months after the project launch,
our “eXtollo” platform
will become
available to our colleagues worldwide.
This would never be possible
with an on-premise solution.
The migration to Azure really pays off.
Compared to on-premise operations,
we now get five times the storage capacity
at 30 percent lower cost.
At the same time,
we are flexible and
can scale technical components
vertically as needed.
So,
we only pay for what we really need.
Now our system is always up to date
and we can use all
new Azure services immediately.
This way the most innovative Artificial
Intelligence services are at our disposal
and enable us to evaluate the data
even better and more efficiently than ever.
So,
we can focus on our essentials:
the customers.
For example, we analyze
how users operate our vehicle configurator
on the Internet, and then recommend
appropriate features
based on the user profile and insights.
This project has propelled us into the cloud.
Big Data and Artificial Intelligence
will become more and more important
in the future.
We have big plans,
with Azure and Microsoft AI.

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