Big Data and the automotive industry

Big Data and the automotive industry


big data is a general term to describe the fact that there are a lot of data produced every day and this data must be managed must be controlled analyzed and used big data is becoming the key asset for the whole production and manufacturing cycle as well as also the provision of services in the automotive and mobility space big data is actually at heart of how the extraction of sensor data and location data will be combined in order to provide services in order to allow common factories providers of telematics services allowing insurers leading car companies to actually predict movement of cars demand and create a whole ecosystem around the usage of that item like the driving means the car is connected to the internet and is connected to a number of services which will help driving the car will help convey information while moving around cities and infrastructures convey information on traffic on the information on weather and road conditions parking availability paying of tolls for example if you have a problem you can already connect to a shop service and book the repair that your car tells you that you need and even pay for that on the go so the car is your connection to the to the rest of the world while is moving and while is working a tech related to systems components parts that are working are of course very important for maintenance purposes warranty purposes as well if you know that something is breaking in advance before it happens you can avoid an accident avoid stopping the car breaking the part you can intervene on time you can even plan your logistics of your warranty and and maintenance part in advance because you know exactly what parts are going to be needed and where the Kirk I connect them it’s already connected to our smart phones but you can improve on that and be an assistant because the card knows where you are it knows if there is a delay if there is a road jam you can communicate that automatically to your next appointment for example and postpone it a movie you will need to receive and you will receive messages emails information communication this must be related to you in a safe way you look into logistics and production we anticipate that the usage of sensor data in the production cycle would become much more efficient by using data in real-time and flowing it directly into the production cycles car manufacturers have already developed a very high degree of sophistication in just-in-time delivery models but we think that with big data analytics this will become even more efficient and much more closer time to market than it is already now it is truly the key question who owns the data and we clearly can see that there is no unique proprietary concept of ownership and data as such in the ecosystem of the automobile industry with the manufacturers the service providers the insurers the leasing car companies the holders of the individual vehicles the usage of sensor data and location data may be driven by different and divergent interests so car manufacturers who implement sensors might be thinking that they’re entitled to have that data and transact with that data because they are the the original source of producing that data equally you could think about service providers they’re actually using that data as the first ones to use that data and they might be saying well this is actually data we process and we develop and actually we have certain proprietary rights in it we want to describe a certain form of ownership or at least ability to transact on that data and the big question is then do they need to ask someone for permission yes or no and that replicates into the insurance industry that replicates into blazing car on operators so you can see there is a big big space open space which requires some careful legal thinking it is a real challenge for lawyers to think about how can you define how can you describe a certain attachment to certain types of data my abilities is another big issue of course if you have an automatic system a car that is driving itself that’s the goal but then brings a lot of new players in the liability chain there is a driver there is a premium manufacturer manufacturer of the car so you have hardware suppliers software suppliers app developers all this chain of players could become liable something was wrong expecting with very likely the additive manufacturing 3d printing which will revolutionize any industry and manufacturing industry for sure if applied to to the car manufacturing it will completely change the supply chain their suppliers will be raw material suppliers and they will basically print their parts whatever they need to be the components their systems so it’s a revolution that completely changes again again this is happening now and I think one of the best indicators why this is happening is if you look where the car manufacturers are actually pooling their talent and what they’re laying focus on this is a great part of Silicon Valley this is software engineering this is massive if you go to those regions you will find out that the future is being invented there we’re just scratching the surface and you’ll see this roads so massively over the next few years it’s it’s just amazing you


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