BASF Automotive Color Trends 2017-18: Undercurrent Blue

BASF Automotive Color Trends 2017-18: Undercurrent Blue


the reason I like color so much is that it’s one way that really links psychologically and emotionally to us who we are and how we react to it and how we like to express ourselves with it BASF automotive color trends is a collection of 65 colors that offer an inspirational start point for car manufacturers to develop and design unique color positions that blend in to what’s currently trending the automotive color trends collection is called translucid translucent means the importance of living in a transparent world where through social media and through big data we lose that sense of privacy we also look and search for that lucidity that sometimes is very difficult to attain the key color for North America this year is called undercurrent blue one of the main things that I was trying to do in designing undercurrent blue was to try to see where I could bring in the simplicity of the pigments and the technology and bring them together into a luxurious sophisticated and also mysterious color space the inspiration for undercurrent blue related to the way the color blue itself works psychologically with people it has a direct connotation to nature but it also works subliminally it’s the color of trust and loyalty we started with a dark underlying color and was looking to add a blue hue to it along with a flake the idea was to make something really fine really chromatic but that drops into black then you’re off the flash angle with a limited number of colors we have to capture what’s trending predict that it’s still going to be an important trend in the future and then be able to relate that to automotive and ultimately swimmers who want to have those colors on their vehicle basf we create chemistry


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