Automotive industry in Mexico | Wikipedia audio article

Automotive industry in Mexico | Wikipedia audio article


This is an article about the automotive industry
in Mexico.==History=====
Early Years (1903–1960)===In 1903, motorcars first arrived in Mexico
City, totalling 136 cars in that year and rising to 800 by 1906. This encouraged then president Porfirio Díaz,
to create both the first Mexican highway code (which would allow cars to move at a maximum
speed of 10 km/h or 6 mph on crowded or small streets and 40 km/h or 25 mph elsewhere) and,
along with this, a tax for car owners which would be abolished in 1911 with Francisco
I. Madero’s successful campaign against Díaz’s dictatorship at the outbreak of the Mexican
Revolution. In 1910, Daimler and Renault both established
small facilities for the local assembly of vehicles primarily for the Mexican government
at the behest of Porfirio Díaz, but these functioned for little more than a few months
before being destroyed in the Mexican Revolution. A short time after the end of the armed struggle,
Buick became the first automobile producer to be officially established in Mexico, beginning
in 1921. In 1925, Ford Motor Company was established
and began manufacturing vehicles in the country, and, as of 2016, remains the longest-running
brand in the country. In 1961, Mexico produced its first fully domestic
vehicle, a small truck called the Rural Ramírez, produced by the Ramirez truck company.===Decline (1961–1993)===
Many car makers were already operational by 1961 when the first decline of the Mexican
economy showed up. In the early 1960s, government regulations
forced car companies to assemble cars in Mexico, using local as well as imported components. The idea was to develop a national car industry
in the country, to promote employment and technological advances. Those companies that would not comply with
these regulations left the country; these included Mercedes Benz, FIAT, Citroën, Peugeot
and Volvo. The American Big Three (General Motors, Ford
and Chrysler) remained along with American Motors, Renault, Volkswagen, Datsun and Borgward. In this same year, due to the announcement
of the upcoming 1968 Summer Olympics to be held in Mexico, the Government reissued Diaz’s
car ownership tax, purportedly to afford the construction of new facilities for such an
event; this was named the Tenencia Vehicular (from the verb tener; “to have” in Spanish). However, the tax remained to finance the 1970
FIFA World Cup, also held in Mexico. Ironically, the tax remains today in most
states, and it must be paid year after year. This tax is variable depending of the car’s
value, number of cylinders, type of transmission, air conditioning and further features, adding
up to a payment of up to 10% of the car’s total value. A second tax exists as well when purchasing
a new vehicle called Impuesto sobre Automóviles Nuevos or ISAN (“Tax on new cars”), also depending
on a vehicle’s specifications and cost. Unlike the Tenencia, this tax is paid only
once. Federal law requires all listed car prices
in media or dealerships to have the standard 16% VAT tax and ISAN included in the listed
price. Since many Mexican drivers default on paying
this tax, the Government started taking countermeasures. However, due to this being perceived as uncontrollable,
politicians started making proposals to abolish this tax, remarkably Felipe Calderón. Tenencia has, as of 2011, only been abolished
in Querétaro. On 4 March 2011, President Calderón announced
Tenencia will be completely abolished by 2012 in all states, but not in the Federal District
which comprises most of Mexico City.===Rebirth (1994–2006)===
The growth of Mexico’s economy during the late
’90s stimulated car sales in Mexico and, eventually, most of the retired carmakers re-established
themselves in the country. Makers such as Honda and Porsche arrived for
the first time during the last years of the 20th Century, and others such as Peugeot and
Mercedes-Benz gave Mexico a “second chance”, both re-establishing in 1997. Annual passenger vehicle sales in Mexico reached
the one million milestone in 2005. The increasing sales figures encouraged carmakers
to offer cars with alternative fuels like the Honda Civic Hybrid and the Volkswagen
Jetta TDI. Such cars hadn’t been available in Mexico
since the first diesel-powered Volkswagen Caribe in the late 70’s and early 80’s (see
paragraphs for each maker: Honda and Volkswagen); still few carmakers have released their diesel-powered
versions in the Mexican market due to stricter government emissions laws than those of the
European Union Euro IV standard. This results in a petrol ONLY car market in
which drivers cannot reap the potential benefits of diesel automobiles. Diesel cars are not suited/permitted for every
day driving in Mexico City; brand new diesel vehicles face the “Hoy no Circula” restrictions.===Current Market (2007–present)===Mexican studio Mastretta Cars first announced
the creation of their MXT through Automóvil Panamericano magazine in May 2007. The vehicle is the first Mexican sports car
ever built, and features specifications similar to those of Lotus Elise and Porsche Cayman. The production of MXT started in January 2011. In 2010, Mexican bus maker Cimex announced
that it was expanding into the passenger vehicle field and was developing a pickup truck called
the Conin which would be Mexico’s first domestic pickup truck when expected to enter production
in 2013.To date, 42 makers have official representation in the country with nearly 400 different models,
making Mexico one of the most varied automotive markets in the world. The automotive sector accounts for 17.6% of
Mexico’s manufacturing sector. Mexico is the second largest automobile manufacturing
nation in the Western Hemisphere, after the United States, having produced 4 million vehicles
in 2017. The industry produces technologically complex
components and engages in research and development. The “Big Three” (General Motors, Ford and
Chrysler) have been operating in Mexico since the 1930s, while Volkswagen and Nissan built
their plants in the 1960s. In Puebla alone, 70 industrial part-makers
cluster around Volkswagen. In the 2010s, expansion of the sector was
surging. In 2014, more than $10 billion in investment
was committed in the first few months of the year. Kia Motors in August 2014 announced plans
for a $1 billion factory in Nuevo León. At the time, Mercedes-Benz and Nissan were
already building a $1.4 billion plant near Aguascalientes, while BMW was planning a $1-billion
assembly plant in San Luis Potosí. Additionally, Audi began building a $1.3 billion
factory near Puebla in 2013. Of the Mexican car exports to the US, most
are carried by rail, and some by sea.==Vehicle Use Restrictions==
In Mexico City the “Hoy no circula” (“Cannot be driven today”) program is implemented. Every vehicle has a color sticker depending
on the ending number of its plate, as well as a number to determine its pollution rate. Brand new cars “00” and recent models “0”
are exempt; “Hoy no circula” only applies to vehicles older than 8 years, which have
“1” and “2” designations. The program works by removing these vehicles
from circulation one day during the week, and recently one Saturday per month, depending
on their last license plate digit number. Said limitations occur as follows: Plates ending with 5 or 6 (yellow) cannot
be driven on Mondays and the 1st Saturday of the current month. Plates ending with 7 or 8 (pink) cannot be
driven on Tuesdays and the 2nd Saturday of the current month. Plates ending with 3 or 4 (red) cannot be
driven on Wednesdays and the 3rd Saturday of the current month. Plates ending with 1 or 2 (green) cannot be
driven on Thursdays and the 4th Saturday of the current month. Plates ending with 9 or 0 (blue) cannot be
driven on Fridays and the 5th Saturday (if any) of the current month.For example, a fictional
1985 Volkswagen Golf with 903-NRX plates won’t be allowed to be driven on Wednesdays, 18
September 2010, nor 16 October 2010, etc. The newer weekends restrictions have received
criticism. Only a few months a year have five Saturdays,
and so the blue-stickered cars will be removed only four or five weekends a year from circulation,
while the rest of the cars will be weekend-banned once every month.==Automotive Culture and Mexico’s Auto Show
==Since the first “Autoexpo del Automóvil”,
the automotive culture in Mexico has been growing. The first Mexican auto magazines were published
in November 1982 by Motor y Volante magazine, which became famous instantly for its irreverent
criticism and professional performance testing of local versions of many cars. After more than 10 years of being the sole
specialty magazine, other publishers decided to jump on the bandwagon; in early 1995, 4
Ruedas Magazine, and shortly after, Automóvil Panamericano saw light. Technological advances have resulted in Motor
y Volante remaining the sole digital auto magazine (by subscription only) but with an
extremely large affiliation due to its 30 years of existence. The Autoexpo changed denomination in 2004
to the “Salón Internacional del Automovil” to reflect its growth into an international
size event. It is in fact an event comparable to the North
American International Auto Show in Detroit. In the first two editions of Mexico’s Auto
Show, brands new to Mexico, like Mazda, were introduced. Jaguar and Volvo did not attend the 2004 or
the 2005 editions. Renault would typically attend every two years. However, the 2006 edition of the auto show
was considered a failure and a fraud since over 15 carmakers missed the event, including
Volkswagen Group, Renault and Peugeot. After the 2006 edition and for the first time
since 1994, SIAM was not hosted the following year. A two-year event is currently hosted.==Some Very Successful Cars in Mexico==
Some cars have been especially successful in Mexico, depending on their cost and viability.===Chevrolet Corsa===The second-generation Opel Corsa (imported
from Spain) was first introduced in Mexico in 1994 under the name “Chevrolet Chevy” as
a response to the successful Volkswagen Sedán. General Motors used a practical, supermini
with an affordable price tag for the Mexican consumer that gave excellent results. From 1996, when the Chevy Popular or Chevy
Pop budget trim was introduced, and the Chevy began to be produced in the Ramos Arizpe GM
assembly plant, it replaced the Volkswagen Sedan (Beetle) as the top selling car in Mexico. Chevrolet soon launched the also Mexican made
Chevy Monza, similar to the 4-door saloon version of the Chevrolet Classic still produced
in Argentina, for those who wanted a bigger trunk and more room for the same low price. The design was not changed until 2000 when
it was facelifted in Europe with transparent headlights, newer rear lights and a new interior. A station wagon imported from Argentina was
also launched, as well as a Brazilian-made pickup variant. With the introduction of the Corsa III, however,
the older Corsa was no longer manufactured in European GM plants. This generation Corsa remained in production
in Mexico, Brazil and Argentina. In 2004, Mexican designers redesigned the
Chevy inside and out and upgraded the 1.6-liter engine to reach 98 bhp. This newer Chevrolet was called C2 as a reference
to the Corvette generations. In July 2008, a facelift designed in Detroit
was introduced for the new 2009 Chevy, available in 3- and 5-door hatchback, and 4-door sedan
bodies.===Nissan Tsuru===The Datsun 160J was a mid-size saloon that
sold well but did not meet the sales number benchmark set by its successor. In 1983 the first Nissan Sentra was launched
as a replacement for the 160J under the name “Tsuru”, Japanese for crane. While the Tsuru was quickly accepted by Mexicans
as a comfortable and affordable car, it did not replace the VW Sedán as the top-selling
car in Mexico. A second-generation Tsuru was launched in
late 1987 as a 1988 model with a more square-shaped and larger design. Neither generation, however, managed to become
the best-selling car in Mexico. The third generation Tsuru (the Sentra III)
was introduced in November 1991. This Tsuru featured a more rounded 1990s type
design scheme. Soon the third generation Tsuru was known
for being powerful and comfortable, yet affordable. With the new Chevrolet Corsa B in 1994, however,
the Tsuru had a new rival. It didn’t take long for it to overtake the
Chevy, and, soon after, the Sedán. It reached number 1 in 1998, and it stayed
there until 2005, with the VW Pointer. The Renault-based Nissan Platina was thought
to be its successor, but the incredible sales ranking of the Tsuru kept the Platina as another
option. The Platina remained in the top 10 until it
was discontinued in 2010, alongside its counterpart, the Clio. Tsuru remains the most popular choice for
city (but not for highway due to a lack of stability) taxi cab drivers in Mexico (airport
and hotel taxis usually drive higher end vehicles), along with the MkIII. It’s currently the longest-running car in
terms of consecutive years sold in Mexico in the century (18 years).===Volkswagen Jetta (Volkswagen Clásico
from 2010 to 2015)===The first Jetta was renamed Atlantic for the
Mexican markets. It sold well, so Volkswagen decided to start
manufacturing it in their factory at Puebla, Mexico. In late 1998 the fourth generation Jetta (called
Bora in Europe) reached Mexico. The car showed off a new design, which didn’t
appeal initially to Mexicans. However, good marketing tactics and phrases
like “No cambies, evoluciona” (Don’t change, evolve) resulted in a quick change of opinion,
and for the first time, a mid-sized vehicle made it into Mexico’s top 10 sellers list;
the Jetta became a hit and ranked as the 4th best-seller. The catch phrase “Todo mundo tiene un Jetta,
al menos en la cabeza” (Everyone has a Jetta, at least in their mind) became a reality or
so it seems as it’s common to see many Jettas driving nearby on the streets. The car’s success was such that it wasn’t
replaced in 2005 by the Jetta V, which adopted the Bora moniker, so the Jetta IV continued
to be offered for sale. Both cars achieved even greater success in
their later years: Jetta IV placed number one for a month in June 2009, and Bora has
stayed among the top five since 2008. A redesigned Jetta was released in 2009 and
advertised with a new slogan: “Porque el corazón no da explicaciones” (Because the heart gives
no reasons). On July 22, 2010, the sixth generation Jetta
was released. As of August 2010, Mexico was the only country
in the world where fourth, fifth and sixth generation Jettas were being sold at the same
time. Bora left the dealerships in late 2010, but
Jetta IV was still being offered afterwards due to its high sales. Incidentally, Volkswagen changed this version’s
moniker to simply Clásico (Spanish for “classic”). The Volkswagen Clásico sold very well until
the 2015 model, which was the year it was discontinued—the new India-imported Vento
taking its place.===Volkswagen Sedán===The first Volkswagen car sold in Mexico was
the 1954 Beetle, called Sedán in this country. The popularity of the Beetle led VW to build
their own factory in the state of Puebla, Mexico. In the early 80s, Mexico and Brazil were the
only countries producing the Beetle (Sedán in Mexico, Fusca in Brazil), so many foreign
enthusiasts used to import the car and keep it as a collectible. Brazil stopped producing the Fusca in 1997,
and Mexico became the sole producer. Volkswagen broadcast a minute-long farewell
TV ad with people waving goodbye to the Sedán as it made its way through the avenue. On July 30, 2003 the last Beetle came out
from the Puebla factory, closing a chapter in automobile history. The 3000th last edition Sedán was given to
Pope John Paul II and now resides in the Volkswagen museum in Germany.==Companies with Official Brands in Mexico
==This is a brief history of the car makers
in this country.===Audi===
Audi operates a car factory at San José Chiapa with a capacity of 150,000 units per year,
including the Q5. Some parts are exported to China and India.===Bayerische Motoren Werke AG===
Brands BMW and Mini.See: BMW Mexico===
Chrysler Group, LLC===Brands Chrysler, Dodge and Jeep; and vehicles
by Hyundai (until 2014).Chrysler entered Mexico around 1937. In the ’60s, the company was renamed Automex. Then in the ’70s, their name changed again
to Chrysler de México. The latest models are launched just after
those in the United States are launched. Chrysler markets several brands including
Dodge, Chrysler, Jeep, Smart, Maybach, and Mitsubishi (in partnership). They sold Hyundai passenger cars, cargo vans,
and passenger vans under a “by Dodge” badge. This was because Hyundai had no official representation
in Mexico until 2014. Strangely enough, the Dodge Ramcharger 2-door
SUV was popular in the Mexican market. Chrysler even developed a version of the Ramcharger
based on the 1994 Ram (not offered in the US) due to the popularity of 2-door SUV’s
in Mexico and the lack of market in the US. For many years, Dodge vehicles were sometimes
rebadged as Chryslers.===First Automobile Works===
Brands FAW. The first Chinese car maker in Mexico was
introduced in January 2008 through the Elektra convenience stores, owned by Grupo Salinas. Although the F1 is the least expensive automobile
in the country, FAW received very poor sales in comparison with popular brands such as
GM, Volkswagen and Nissan. While some critics dismissed FAW due to its
origin and the main purpose of offering an economy product, others supported it by showing
videos recorded during the EuroNCAP tests for the F5. Its latest slogan was “impulsa tus sueños”
(impulse your dreams), and it was marketed towards people unable to afford an expensive
car. FAW initially planned to construct a factory
in Mexico capable of producing over 100,000 vehicles annually; however, after the company
saw the poor initial sales, they cancelled the plan. FAW has since left Mexico.===Fiat S.p.A.===
Brands Ferrari, Fiat and Maserati.Fiat re-entered Mexico in 2004 in collaboration with General
Motors, before its commercial rupture. Fiat hadn’t achieved much sales success due
to having only one model for sale until the beginning of 2006. Upon its introduction, the Punto was a hit
for the carmaker. Ferrari entered the country in 1998 with the
F355 Spider. The Enzo Ferrari arrived in early 2004 at
the former dealership at Avenida de los Insurgentes (now Alfa Romeos) in Mexico City with a price
of $1,285,000 US dollars. Five units were sold. Furthermore, Ferrari chose Chiapas to test
its F430 in 2004 before it came out. Curiously, they are the only carmaker to offer
their entire catalogue in Mexico.===Ford Motor Company===
Brands Ford, Lincoln, Mercury and Volvo.Ford Motor Company México had excellent sales
during the ’50s, ’60s and ’70s, before being overtaken by General Motors. It used to hold the second place in sales. For several decades, Ford sold various successful
Mercury models under a Ford badge, most notoriously the Mercury Zephyr as the Ford Elite II (with
a Ford Granada front end), Grand Marquis, Cougar, Topaz (an upmarket Ford Tempo) and
Ghia (an upmarket Mercury Topaz). From 1996, Lincoln dealerships became Lincoln-Mercury
dealerships selling both brands. For a time, the hot hatch Focus ST was the
only hatchback Focus available in Mexico. It offers a 2.5i 5-cylinder engine like the
European versions—Mexico being the only country in America in which Ford offers this
European version (imported from Germany). Family versions were released with 2 trim
levels and a 2.0i petrol engine. This is not the same as the Focus sold in
the United States, which is based on the original 1998–2005 version. The European Ford Mondeo appeared in 2003,
although it was different from the mainland Europe version; being more luxurious, it sold
for approximately £20,000 for a 2.0i model. Their successful Ikon (sedan version of the
Fiesta II) remained a favorite for low income families, sharing similar success with the
next generation model in 2005, the Fiesta III Sedan. However, it is the Brazilian mini SUV Ecosport
which now holds the Ford’s best seller title. The latest Mustang remains a favourite with
men in their 20s and 30s, as its previous generations did. In 2010, the Taurus badge returned to Mexico
after a 12-year absence. Ford has two factories in Mexico, producing
around 400,000 cars per year at Hermosillo and Cuautitlán, mostly for export to US and
Canada.===Fuji Heavy Industries Group===
Brands Subaru.===General Motors Company===
Brands Buick, Cadillac, Chevrolet and GMC and vehicles by Opel.General Motors was the
sales leader in Mexico until 2009, when Nissan overtook GM. From the early ’60s to the early ’90s, Chevrolet
was the only brand available, even in the ’90s when GM sold Buicks and Oldsmobiles under
the Chevrolet brand (e.g. the Buick Century as the Chevrolet Century Limited and the Oldsmobile
Cutlass Ciera as the Chevrolet Cutlass and Chevrolet Eurosport). GMC models were also previously sold as Chevrolets
in Mexico. Chevrolet was one of the first carmakers to
establish itself in Mexico. The second formal GM brand to re-enter the
market was Cadillac in 1991. Then more brands came throughout the decade. GM now markets several brands like Buick,
Chevrolet, Cadillac and GMC. The first Opel car in Mexico was the Rekord
produced in the ’60s. The carmaker retired from the country from
1972 until 1994, the year GM introduced the Opel Corsa under the name Chevrolet Chevy. Opel vehicles are currently sold under the
Buick brand name in Mexico. The success of the Chevrolet Chevy (C2 redesigned
in Mexico) kept GM ranked as the number one seller from 1995 until 2009.GM introduced
the previous Daewoo Matiz to Mexico under the name Pontiac Matiz, but now the newest
Matiz is sold under the Chevrolet logo in Europe. With the G3 and Aveo, GM offered the same
model in Mexico as the Saturn models in the United States. The Hummer H1 was available for the Mexican
Army through the ’90s. With the late 2007 scandal involving former
president Vicente Fox (portraying him as the owner of diverse vehicles from unknown funds,
notably a Hummer), jokes referring to the Hummer became popular throughout the country. After the Pontiac brand stopped production
of all cars in late 2010 as GM announced, Buick is expected to replace Pontiac in the
Mexican market and become GMC’s partner brand as most dealerships in Mexico are GMC-Pontiac. Saab has a reputation similar to Volvo’s. Both brands are respected for their safety
concept and Swedish design. They left in 2010 due to Spyker buying out
the firm. The Cadillac Catera became a successful model
in Mexico during the ’90’s. Nowadays the Escalade is the top selling Cadillac.===Honda Motor Company, Ltd.===
Brands Acura and Honda.HCL – Honda Celaya Plant===Hyundai Motor Company===
Brands Hyundai and Kia.Hyundai Motor México entered the Mexican market in 2014 with the
Hyundai Grand i10, the Hyundai Elantra, and the Hyundai ix35. Soon afterwards, the Hyundai Sonata joined
the lineup. Prior to the introduction of the Hyundai brand
for non-commercial vehicles, Hyundai passenger vehicles, light-duty cargo vans, and passenger
vans were distributed by Chrysler de México, branded as Dodge.===Isuzu Motors, Ltd.===
Isuzu Motors de México started operations in November 2005, thanks to the Economic Partnership
Agreement that had been signed by Mexico and Japan. Isuzu is the first Japanese commercial vehicle
manufacturer to enter Mexico, and it is a joint venture between Isuzu Motors Limited
(51%) and Mitsubishi Corporation (49%). The company started sales with the ELF in
3 different versions: ELF 300 with payload capacity of 3.4 tons, ELF 400 with a 4-ton
payload and ELF 450 with a 4.5 ton capacity. Since then the brand has expanded throughout
the country, as of 2008 has 27 dealers and will start assembly operations for the model
ELF 600 in 2009. GM Mexico sold an Isuzu pick-up truck as the
Chevrolet Luv, imported from Chile (GM Chile). There was a Single Cab and a Crew Cab 4×2
model with a 2.3 cc Petrol engine. It was the first South American compact truck
(before the Ford Ranger and Toyota Hilux from Argentina).===Jaguar Land Rover===
Brands Jaguar Cars and Land Rover.The X-Type is the most successful Jaguar in the country
with a price of US$40,000. Less than 1000 Jaguars are sold per year however
as the company has faced stiff competition from Mercedes Benz and BMW, which have domestic
manufacturing facilities in Mexico. The SUV maker Land Rover is very popular among
the middle and high classes in Mexico. The LR3 and the Freelander are the most successful
models.===Mazda Motor Corporation===
Mazda was introduced in Mexico in November 2005 with the release of the then current
Mazda3 and Mazda6 models. While it was common to spot illegal B2000
pick-ups and 626 sedans on the streets, Mazda vehicles were virtually unknown in Mexico. When the Mazda3 was introduced, both hatchback
and notchback versions became a success among youngsters. Throughout 2007 and 2008, Mazda fulfilled
most of its clients’ requests by presenting the MPV Mazda5, the SUVs CX-7 and CX-9, and
the popular roadster, the Miata, rebadged MX-5. Though the coupé, RX-8, had been considered,
the modifications needed to achieve good performance in the Valley of Mexico led to the idea being
dropped. The only RX-8 delivered by Mazda Motor de
México to an individual was raffled by Mazda itself in 2008. The new generation Mazda3 and the CX-7 have
kept Mazda among the most successful brands in Mexico; Mazda6 and MX-5 maintain regular
sales, while Mazda5 and CX-9 have the weakest.==Mcarlen Automotive==
Mcarlen Automotive entered the Mexican market in 2015 by opening its first dealership in
the capital city Mexico City( Santa Fe ) one year later in 2016 they open a second dealership
in Leon, Guanajuato to serve Leon and the rest of the bajio region.===Mercedes-Benz===
See: Mercedes-Benz Mexico===
Mitsubishi Motors===Mitsubishi entered Mexico in 2003 with the
previous Galant and Montero. Mitsubishi has had success with the SUV’s
Endeavor and Outlander, and, recently with the Lancer.===PSA Peugeot Citroën===
Brands Peugeot, Opel and a vehicle by Citroën.Peugeot returned to Mexico in 1997 with the 306 Saloon. The 206 has had very good sales despite having
the Renault Clio as a tough competitor. Peugeots rank high in sales mostly because
of their design.===Renault-Nissan Alliance (Renault S.A.
and Nissan Motor Company, Ltd.)===
Brands Nissan and Renault, and vehicles by Dacia, Infiniti and Samsung.Nissan is a well-known
carmaker in Mexico and number one in sales thanks largely to its model Tsuru II, based
on the 1991–94 Sentra and being facelifted every four years. The Tsuru III’s driveline currently uses Renault-sourced
parts, which are locally manufactured. This car is especially prized by taxicab companies
for being affordable (around $131,000 MXN or $9500 USD), strong, spacious, fast and
trustworthy. This has kept it in the number one sales position
since the 90s, and that has kept Nissan at the top of the sales rankings in the country. With the Renault-Nissan Alliance, Nissan México
designed the Platina, based on the Renault Clio Symbol. The Platina was an option for Mexican families
who wanted more space for a smaller price. Nissan Mexicana sold the Dacia Logan (made
by Renault Brazil) as the Nissan Aprio. Nissan also sells one Infiniti model. First established in 1959, Renault was quite
successful in Mexico during the late 70s and early 80s with their R5 (nicknamed “zapatito”
or “little shoe”) and R12. The French pronunciation of the marque was
mis-conceived as “Reh-nol”, “Roh-nol” and even “Roh-ñol”. Renault remained successful until 1986 when
it left the country because of financial reasons. Following the steps of Mercedes-Benz and most
notably Peugeot, Renault returned to Mexico in late 1999 via the Mexican Auto Show (then
Autoexpo) of 1999, where they offered the first generation Mégane Scénic’s (or simply
Scénic) for test-drives—a model seen for the first time at the Auto Show. This vehicle, known for being the first mid-size
MPV, was introduced in 2000 and was received warmly by the Mexican buyers. The small family sedan Mégane followed the
next year, along with their best seller Clio’s sporty version, the Clio II Renault Sport. Regarding the success of the hot hatch, Renault
decided to present for sale in Mexico their Mexican-made Clio II, featuring the 2001 restyling
(though the 1998 type original dashboard remained), dark gray rims and a unique 1.6i—mounted
on other Renaults in order to resist Mexico’s central states’ heights. The Nissan factory in Aguascalientes, Aguascalientes
was used for the assembly of the Clio, the Platina (Nissan’s Clio sedan version) and,
formerly, the previous Scénic. The facelifted Clio was introduced in late
2006 featuring a new front and rear end and new interior design (from the European 2001
version). It was planned for it to remain on sale, as
in most countries, until 2010. Ironically, the Clio outlasted this new Clio
II’s presence on the Mexican market. It is now one of the two remaining French
Renault models, since the Mégane II hatch production ended in Spain. Korean Koleos, Safrane and Fluence, and Colombian
Sandero are expected to replace all French models by 2012.===Suzuki Motor Corporation===
Suzuki came to Mexico in 2005 thanks to the free trade agreement between Japan and Mexico
in October of that year. The first dealer began by selling two models:
Grand Vitara V6 2006 MY and Aerio 4DR 2006 MY. The current dealer network consists of 40
agencies spanning the length and breadth of the country. The Grand Vitara is still doing great and
inspired Suzuki to import the Swift, which has also been a successful model. Suzuki of México offers a total of five products
with many different options: Swift GL MT, GLS MT & GLS AT, SX4 Crossover MT & CVT, SX4
Sedán MT & CVT, Kizashi CVT and Grand Vitara GL AT, Grand Vitara HIMALAYA AT, GLS AT & 4X4
AT all 2012 MY.===Toyota Motor Corporation===
Toyota officially entered Mexico in early 2002 with the Camry and Corolla. The carmaker was already known in the country
for the pick-ups and cars imported from the United States before it officially entered
Mexico. The Tacoma is built in manufacturing plants
in Tecate, Tijuana, Baja California, Mexico and San Antonio, Texas, U.S.A. The Corolla and the RAV4 are very successful
in Mexico as in the rest of the world.===Volkswagen Group===
Brands Audi, Bentley, Lamborghini, SEAT, Porsche and Volkswagen.Volkswagen is a sales leader
in Mexico, just behind Nissan and GM. The commercial success of the Pointer, Jetta
and Lupo models have helped Volkswagen’s sales. Volkswagen hasn’t introduced the ultra-luxury
brand Bugatti in Mexico (which may only be bought through specialist car dealers in major
cities such as Mexico City with reports of at least 2 Bugatti being imported from the
US), however even through Audi and Bentley are selling well in Mexico they are not as
common as VW due to the fact they are more expensive. Lamborghini de Mexico officially entered the
Mexican car market in 2010 with the opening of a dealership in Mexico City
Audis are very popular amongst Mexican youths and business people. The most successful models are the A4 sedan
and the A3 Sportback. The Spanish carmaker SEAT arrived in Mexico
in 2001 with the Ibiza. The brand has been very successful with the
strong sellers being the Ibiza and the León (new 1.4 and 1.8 TSi variants have been recently
introduced). The Seat Córdoba will be produced starting
next year in the Volkswagen assembly plant in Puebla, as the 2.0 Tiptronic variant. Volkswagen was introduced in Mexico in 1954
with the offering of the popular Beetle. A major investor in the Volkswagen de Mexico
dealership was Prince Alfonso of Hohenlohe-Langenburg. The Type 1 was officially called Sedán and
commonly called “Vocho” as an abbreviation of Volkswagen. Volkswagen recently introduced the Jetta TDi
with a 1.9 Diesel engine. It is the second diesel-engineered car in
Mexico since the Volkswagen Caribe Diesel (1979–1983), which was slow-selling in this
country. Unfortunately the sales of the Jetta TDi (unlike
the huge number of sales of the 2.0i edition) have been small, encouraging its end in this
country. VW is trying to convince government and environmental
authorities of the advantages of using diesel and to encourage the reduction of taxes and
other stimuli to increase the sales of the TDi. VW has factories in Cuautlancingo (in Puebla)
and Silao, and uses rail, trucks and the ports of Veracruz and Lázaro Cárdenas for imports
and exports.Porsche is also sold in Mexico although it is supplied directly by Porsche
and not through VW due to the fact Porsche was once an independent company before it
was bought by VW and VW has not yet merged the 2 supply chains.==Mainstream Carmakers==
Notes: If a car’s retiring year reads 2009 and its
availability cell is coloured green, it means no more units will be produced nor imported,
but the last units are still on sale. If a car has no retiring year marked but its
availability cell is coloured red, it means either that car is in the middle of a restyling
or the maker is waiting for new units to arrive. No future dates shall be given. Family, executive and leisure cars are found
below in the following Mexican body configurations: microauto (microcar), auto de ciudad (city
car), subcompacto (supermini), compacto (small family car), mediano (large family car), lujo
(executive car), miniván (MPV by size), SUV (by size), pick-up (by size), van (small LAV),
van mediana (light van) and van larga (van). Sport cars are found on the lower part of
each table following the same format and including (if any): roadster and coupé. Convertibles may not be considered sport cars. Blue link/text indicates a car whose brand
and name are/were the same as the original model. Green link/text indicates a car whose name
is/was different from its original market. Gamboge link/text indicates a car whose brand
is/was different from its original market. Dark red link/text indicates a car whose brand
and name are/were different from its original market.===Acura======Audi (1997–present)======Bentley (2008–present)======BMW (1997–present)===
1 Series The 120i and 130i are available in 3- and 5-door Hatchback, 125i and 135i are
available as Coupé. The 1 series Convertible is scheduled to be
introduced next December 3 Series The 325i and 335i are available as
Sedan, Coupé and Convertible 5 Series The 525i, 530i, and 550i are available
only as Sedan 6 Series The 650i is available as Coupé and
Convertible 7 Series The 750i is available in short- and
long-wheelbase bodies, while the 760i is available only as a long-wheelbase sedan
M3 Available as Sedan and Coupé M5 Available as Sedan only
M6 Available as Coupé and Convertible X3 2.5 and 3.0 variants are available
X5 3.0 and 4.8 variants are available as 5 or 7-seater SUV
X6 3.0i, 4.8i Z4; 2.0i, 3.0i
Z4 M Coupé===Cadillac (1991–present)===
BLS CTS
STS Escalade
SRX XLR===Chevrolet (1923–present)===
Captiva Uplander
Traverse Tahoe (marketed as Chevrolet Sonora prior
to 2006) Suburban
Tornado (Corsa MkIII Pick-up version) Colorado
Silverado Avalanche===Chrysler (1929–present)===
PT Cruiser Cirrus III
300C Town & Country
Aspen===Dodge (1928–present)======FAW (2008–2010)======Ferrari (1998–present)======Fiat (2005–present)======Ford (1925–present)===
Fusion Ecosport
Escape II Edge
Explorer Excursion (2000–2005)
Expedition Courier
Ranger General Pacheco, Buenos Aires F-Series; F-150, F-250 (Both models are F-150
Mod 1997–2002) Just Single cab, F-150 4X2 V6 PETROL AND F-250 V8 PETROL 4X2 OR 4X4
Explorer Sport Trac LoboF-150
Transit Fiesta III ST
Focus II ST Mustang VI; V6, GT, Shelby GT500===GMC===
Canyon Yukon
Yukon Denali Sierra
Acadia===Honda (1995–present)===
Ridgeline Civic Si===
Hummer (2006–2010)===H2; SUV, SUT
H3===Hyundai (2014–present)===
Grand i10 Grand Starex
Elantra Sonata
Santa Fe Tucson===Isuzu===
Elf===
Jaguar===X-Type
XF XJ
XK===Jeep (1994–present)===
Patriot Compass
Wrangler Liberty II
Grand Cherokee III Commander===
Kia (2015–present)===Bongo
Forte Optima
Rio Sorento
Soul Sportage===Lamborghini (2010–present)======Land Rover===
LR3 LR2
Range Rover Range Rover Sport===
Lincoln (1991–present)===The Navigator is Lincoln’s most popular and
successful car in Mexico. MKZ
MKX MKS
Navigator Mark LT===Maserati (1998–present)======Mastretta (1989–present)======Mazda (2005–present)======Mercedes-Benz (1984–present)===
A-Class Hatchback – Juiz de Fora, Brazil B-Class Sports Tourer/Hatchback – Juiz de
Fora, Brazil C-Class Sedan, Sports Coupe & Wagon – Santiago
Tianguistenco, Mexico CL-Class Coupe – Santiago Tianguistenco, Mexico
CLK-Class Coupe & Cabriolet – Monterrey, Mexico CLS-Class “4 Door Coupe” – Santiago Tianguistenco,
Mexico CLC-Class luxury compact car – Juiz de Fora,
Brazil E-Class Sedan & Wagon – Santiago Tianguistenco,
Mexico G-Class Cross-country vehicle – Santiago Tianguistenco,
Mexico GL-Class SUV – Santiago Tianguistenco, Mexico
M-Class SUV – Tuscaloosa, Alabama, United States
R-Class Sports Tourer – Mexico City, Mexico S-Class luxury sedan – Santiago Tianguistenco,
Mexico SL-Class Roadster – Santiago Tianguistenco,
Mexico SLK-Class Roadster – Mexico City, Mexico
Sprinter Van Mexico City, Mexico , Santiago Tianguistenco, Mexico , and Monterrey, Mexico===
Mercury (1994–2011)======MINI (2002–present)======Mitsubishi (2003–present)======Nissan (1984–present)===
Altima IV CVT only, no Manual offered. Maxima VII
Quest III Rogue
X-Trail II CVT only, Petrol Only. Murano II
Pathfinder III Titan
Urvan 370Z Manual or Auto, Rear fog light unlike
US versions.===Peugeot (1958–1962; 1997–present)
===Partner; Grand Raid
Expert; Tepee Manager===Pontiac (1994–2010)======Porsche (1995–present)===
Cayenne Tiptronic Only, Petrol only. Cayenne GTS Tiptronic Only.===Radical======
Renault (1963–1984; 2000–present)======Saab===
9-3 9-5===SEAT (2001–present)===
Altea XL Freetrack
León Cupra R===Smart (2001–present)======Suzuki (2005–present)======Toyota (2002–present)===
Yaris Yaris Sedan
Yaris R Corolla (Available as a 4-door sedan only. The basic C and Base model, upmarket LE and
SE trims come from Mississippi, U.S.A.) Matrix
Camry Automatic Only. Highlander
Sequoia Avanza
Hiace Just Petrol Hilux Just Single Cab and Double Cab, 2.7
cc Petrol, 5-speed manual, 4×2 only Imported from Thailand. Tacoma Just Crew Cab, 4.0 cc Petrol, 5-speed
automatic, 4×2 only Made in Mexico. Tundra
RAV4 Petrol Only, Automatic Only. Sienna
Land Cruiser===
Volkswagen (1954–present)===Amarok (Imported from Argentina). Eurovan (T5 Transporter cargo and passenger
van w/long wheelbase. Only sold with the 1.9TDi/105 hp engine)
Jetta IV; 2.0i, 1.9TDi Beetle(Sold as GLS with 2.0 115 hp engine,
Sport, Cabriolet and Sport GLX trims with 5 cil. 2.5 lt 170 hp engine. All variants with 5-speed manual and 6-speed
tiptronic gearboxes) Routan
Passat (It is sold with 2.0 TFSi 200 hp, and V6 3.6 280 hp engines with 6-speed Tiptronic
gearbox, the latter one is available also as a 4Motion model. Imported from Germany)
Tiguan Touareg; V6, V8 Petrol, V6 TDI. Crafter
Jetta GLI; 1.8T GLI; 2.0 TFSi/DSG===Volvo===
C30 S40 AWD 2,5T Only with Automatic Transmission,2,4L
FWD Manual. S60
S80 V50
C70 XC60
XC90===Vuhl===
VUHL 05==See also==
Automotive industry in Mexico portal Manufacturing in Mexico
Latin American economy==
Further reading==Bennett, Douglas and Kenneth Evan Sharpe. Transitional Corporations Versus the State:
The Political Economy of the Mexican Auto Industry. Princeton: Princeton University Press 1985. Bennett, Mark. Public Policy and Industrial Development:
The Case of the Mexican Auto-Parts Industry. Boulder: Westview Press 1986. Jenkins, Rhys Owen. Dependent Industrialization in Latin America:
The Automotive Industry in Argentina, Chile, and Mexico. New York: Praeger 1977. Moreno Brid, Juan Carlos. Mexico’s Motorvehicle Industry in the 1980s. Geneva: International Labor Office 1988. Shaiken, Harley. Automation and Global Production: Automobile
Engine Production in Mexico, the United States, and Canada. LaJolla, CA: Center for U.S.-Mexican Studies
1987. Fernando “Ferdle” Sanchez. Mexico’s secondary advisor over the Motorcar
industry in Chilpancingo, Mérida, and Guadalajara. The Los Angeles Council of Elders


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